CANVAS BUSINESS MODEL WINDOWS

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Key Partners

Keys Activities

Keys Resources

Value Proposition

CustomerRelationships

Channels

Customer Segments

Cost Structure

Revenue Streams

Human Resources (HR) Specialists

01.

Career Start Management CV Publishing and Ranking Recruitment Support Internship Management

ProgrammingDesignData Intelligence Digital Marketing

Premium customer serviceSelf-ServiceAutomated ServicesCommunity Building

Web/Digital Platforms Events • Fairs • Meetups • Other networking events

Servers Development Team System Maintenance Content Production Public Relations/Marketing

Paid Access by Schools Premium Access for Students Premium Access for CompaniesInstitutional Sponsorships

Superior Council of Polytechnic Institutes • ADISPOR (Association of Portuguese Polytechnic Institutes)

02.

ANESPO (National Association of Vocational Schools)

03.

Graduate Students Access to top internships and first jobs

01.

Schools Easier placement of students in internships andfirst jobs Enhanced reputation through increased employability

02.

Companies Access to the most suitable talents directly from course graduates

03.

Professional Schools (~600)

01.

Polytechnic Institutes (~15)

02.

Companies

03.

04.

Students

04.

Students

.Platform Development: Building and maintaining the online platform that connects schools, students, and companies.User Onboarding: Creating processes to onboard schools, students, and companies effectively.Content Management: Ensuring that internship and job listings are up-to-date and relevanMarketing and Outreach: Promoting the platform to target audiences through various channels (social media, career fairs, partnerships).Customer Support: Providing support to users to help them navigate and utilize the platform effectively.Data Analysis: Analyzing user data to improve platform features and user experience.Partnership Management: Establishing and maintaining partnerships with educational institutions and companies.Feedback Collection: Gathering and implementing user feedback to continuously improve the platform.

Educational InstitutionsTechnical and Vocational Schools: Schools that provide specialized training and education in various trades and professions.Polytechnic Institutes: Institutions offering practical and technical education focused on equipping students with industry-specific skills.Students and Job SeekersCurrent Students: Individuals currently enrolled in technical, vocational, or polytechnic programs who are seeking internships or entry-level job opportunities.Recent Graduates: Alumni who have recently graduated and are looking to enter the workforce and apply their skills.Career Changers: Individuals looking to switch careers and seeking training and job opportunities in new fields.Companies and RecruitersSmall and Medium Enterprises (SMEs): Companies looking to hire skilled talent for specific roles quickly and efficiently.Large Corporations: Organizations with a high demand for skilled professionals across various departments and locations.Recruitment Agencies: Agencies that specialize in sourcing candidates for companies and may use the platform to find potential hires.Career Development ProfessionalsCareer Coaches and Advisors: Professionals who provide career guidance and support to students and job seekers.Training Providers: Organizations and individuals offering training programs, certifications, and skill development courses.Government and Nonprofit OrganizationsEmployment Programs: Government agencies and nonprofits focused on vocational training and employment support initiatives.Educational Policy Makers: Entities involved in shaping and implementing policies related to education and employment.

Online PresenceWebsite: A comprehensive, user-friendly website where users can register, create profiles, search for jobs, and access resources.Mobile App: A mobile application to provide users with on-the-go access to job listings, CV tools, and career advice.Social MediaLinkedIn: Leveraging LinkedIn to connect with professionals, share content, and promote job listings.Facebook: Using Facebook for community building, advertising, and sharing success stories.Instagram: Visual storytelling, showcasing company culture, student success stories, and industry events.Twitter: Engaging with users through quick updates, industry news, and customer service.Email MarketingNewsletters: Sending regular newsletters with job opportunities, career tips, and platform updates.Targeted Email Campaigns: Personalized email campaigns to engage different user segments, such as students, recent graduates, and employers.PartnershipsEducational Institutions: Partnering with schools to onboard students and provide tailored services.Career Fairs and Events: Participating in and sponsoring career fairs, workshops, and industry events to promote the platform.AdvertisingOnline Advertising: Using Google Ads, social media ads, and other online advertising platforms to reach a broader audience.Content Marketing: Creating and sharing valuable content, such as blog posts, webinars, and tutorials, to attract and engage users.Direct SalesSales Team: A dedicated sales team to build relationships with educational institutions and companies, demonstrating the platform's value and onboarding them.Referrals and Word of MouthReferral Programs: Encouraging existing users to refer new users through incentives and rewards.User Testimonials: Showcasing success stories and testimonials to build credibility and attract new users.Customer SupportHelp Center: An online help center with FAQs, guides, and tutorials to assist users.Live Chat: Offering real-time support through live chat on the website and app.

For Schools:Streamlined Internship Management: A centralized platform to easily manage and post internship opportunities, track student applications, and monitor the progress and outcomes of internships.Enhanced Employability Monitoring: Tools to measure and report the employability of their graduates, helping schools improve their curriculum and demonstrate success to prospective students and stakeholders.Industry Alignment: Facilitation of partnerships with businesses to ensure that educational programs align with industry needs, improving the relevance and attractiveness of their courses.For Students:Effortless CV Creation: An intuitive tool to create professional, searchable CVs tailored to specific industries and job roles.Job and Internship Matching: Advanced job matching algorithms that recommend internships and job opportunities based on their skills, preferences, and career goals.Career Development Resources: Access to resources such as career advice, interview preparation, and skill development courses to better prepare for the job market.First Work Experience: Easy access to internships and entry-level job opportunities to gain valuable work experience and build their professional network.For Companies:Quick Talent Acquisition: A talent database and job matching tool that helps companies quickly find candidates with the specific skills and qualifications they need.Reduced Hiring Time: Streamlined hiring processes and tools to reduce the time and cost associated with finding and hiring new employees.Qualified Candidates: Direct access to a pool of candidates who have received education and training aligned with industry standards and requirements.Partnership Opportunities: Opportunities to form partnerships with educational institutions to influence curriculum development and ensure a steady pipeline of well-prepared graduates.

Educational Institutions: Technical schools, vocational schools, and polytechnics that will provide access to students and align their curricula with industry needs.Companies and Recruiters: Businesses and recruitment agencies that are looking to hire skilled talent from the educational institutions connected to the platform.Government and Educational Bodies: Organizations and government agencies that support vocational training and employment initiatives.Technology Providers: Companies that offer technical solutions for platform development, maintenance, and security.Career Development Services: Organizations and professionals that provide career counseling, resume building, and job readiness training.Industry Associations: Groups and associations that represent various industries, offering insights into industry needs and trends.Job Boards and Employment Platforms: Existing job boards and employment platforms that can be integrated with Rocket Careers to expand job listing availability.Training and Certification Bodies: Institutions that offer certification courses and training programs to enhance the skills of students.Alumni Networks: Alumni associations that can help with mentoring programs and provide networking opportunities for current students.

• Platform Development and Maintenance

Initial Development Costs: Costs associated with developing the online platform, including hiring developers, designers, and product managers.Ongoing Maintenance: Costs for regular updates, bug fixes, and improvements to the platform.Marketing and SalesAdvertising: Expenses for online advertising, social media campaigns, and promotions.Sales Team: Costs for hiring and training sales personnel to onboard schools, students, and companies.Operational CostsCustomer Support: Hiring a team to provide user support and handle inquiries.Office Space and Utilities: Expenses for renting office space and utilities if applicable.Partnership ManagementPartnership Outreach: Costs associated with establishing and maintaining partnerships with schools, companies, and other organizations.Event Participation: Expenses for attending career fairs, industry conferences, and other networking events.Technology and InfrastructureHosting and Servers: Costs for web hosting, servers, and cloud services to ensure the platform runs smoothly.Security: Investment in cybersecurity measures to protect user data and maintain platform integrity.Research and DevelopmentAI Development: Expenses for developing and integrating AI features such as job matching, CV optimization, and career coaching.User Research: Costs associated with conducting user research to improve the platform’s usability and effectiveness.Legal and ComplianceLegal Fees: Costs for legal advice, contract management, and ensuring compliance with data protection and privacy regulations.Insurance: Expenses for business insurance to mitigate risks.MiscellaneousTraining and Development: Costs for employee training programs to enhance skills and productivity.Contingency Fund: Setting aside funds for unexpected expenses or emergencies.

Subscription FeesSchools and Institutions: Charge technical, vocational, and polytechnic schools a subscription fee for accessing the platform and its features.Companies and Recruiters: Offer subscription plans for businesses and recruitment agencies to post job listings and access the talent database.Premium FeaturesAdvanced CV Tools: Offer premium CV creation tools, including design templates and personalized feedback, as an add-on service for students and job seekers.Job Matching Insights: Provide detailed job matching analytics and insights as a premium feature for both job seekers and employers.Advertising and SponsorshipsTargeted Advertising: Allow companies to advertise their job openings or services on the platform.Sponsored Content: Partner with educational institutions and businesses to create sponsored content, such as webinars, tutorials, and articles.Career Services and WorkshopsCareer Coaching: Offer paid career coaching and mentorship programs.Workshops and Training: Conduct paid workshops and training sessions on resume building, interview skills, and professional development.Commission on Successful HiresPlacement Fees: Charge companies a commission or placement fee for every successful hire made through the platform.Data ServicesMarket Insights: Sell anonymized data and market insights to businesses and educational institutions.Research Reports: Provide detailed industry reports and analytics based on platform data.Certification and CoursesCertification Programs: Offer certification programs and specialized courses for students and job seekers at a fee.Online Learning Modules: Provide access to premium online learning modules and resources.

• Personal Assistance

Dedicated Support Team: Providing real-time support through chat, email, or phone to assist users with any issues they encounter on the platform.Career Advisors: Offering personalized career advice and mentorship programs to help students and professionals advance their careers.Self-ServiceComprehensive Help Center: Developing a robust online help center with FAQs, guides, and tutorials to help users navigate the platform independently.Interactive Tutorials: Implementing step-by-step tutorials and videos to guide users through creating profiles, applying for jobs, and using other platform features.Automated ServicesAI-Driven Job Matching: Using AI to automatically match students and job seekers with relevant opportunities based on their profiles and preferences.Resume Optimization: Providing automated tools to help users enhance their CVs and make them more attractive to employers.Community BuildingForums and Groups: Creating online communities where users can share experiences, network, and support each other.Events and Webinars: Hosting virtual and in-person events, such as career fairs, webinars, and workshops to foster a sense of community and engagement.Feedback and ImprovementRegular Surveys: Conducting user satisfaction surveys to gather feedback and make continuous improvements to the platform.User Testing Groups: Involving users in the development process by creating user testing groups to test new features and provide insights.Loyalty ProgramsIncentives and Rewards: Offering loyalty programs and incentives for active users, such as discounts on premium features or exclusive access to certain job postings.Referral Programs: Encouraging users to refer new members to the platform with rewards for successful referrals.Content and ResourcesIndustry Insights: Providing users with up-to-date information on industry trends, job market insights, and career advice through blog posts, newsletters, and articles.Learning Resources: Offering access to online courses, certifications, and training programs to help users improve their skills.

• Freemium Access

Final-Year Students: Basic access to internships and joblistings.∙ Companies: Limited access to the talent pool and basicfeatures.

• Premium Access

Schools: Advanced analytics, reporting tools, and brandingopportunities.∙ Final-Year Students: Enhanced features, such as personalizedcareer guidance, priority application slots, and exclusive

• events.

∙ Companies: Full access to the talent pool, premium searchlters, and recruitment tools.Events∙ Job Fairs: Connecting companies with students and schools.∙ Meetups: Networking opportunities for students, educators,and industry professionals.∙ Online Courses: Introductory lessons to existing programs,created by schools, to highlight their curricula and attractinterest

.

Human ResourcesDevelopment Team: Skilled software developers, UX/UI designers, and product managers to build and maintain the platform.Marketing and Sales Team: Professionals to promote the platform, onboard users, and manage partnerships.Customer Support Team: Personnel to provide assistance and resolve user issues efficiently.Career Advisors: Experts to provide career coaching, resume building, and job readiness training.Technology ResourcesPlatform Infrastructure: Servers, hosting services, and cloud computing resources to ensure the platform runs smoothly.AI and Machine Learning Tools: Technology for implementing advanced features such as job matching, resume optimization, and career coaching.Data Security Systems: Tools and protocols to ensure user data is protected and compliant with privacy regulations.Financial ResourcesFunding: Initial capital for platform development, marketing, and operations. This can come from investors, grants, or revenue generated by the platform.Budget Management: Financial planning and management to allocate resources efficiently and sustain operations.Intellectual PropertyPatents and Trademarks: Legal protection for unique features, brand name, and logos.Proprietary Algorithms: Specialized algorithms developed for job matching, CV parsing, and other AI-driven features.PartnershipsEducational Institutions: Collaboration with schools and universities to access students and align educational offerings with industry needs.Corporate Partnerships: Relationships with companies and recruiters looking to hire skilled candidates.Government and Nonprofit Organizations: Partnerships that support vocational training and employment initiatives.Content and DataJob Listings and Internship Opportunities: Access to a wide range of job and internship postings.Educational Content: Courses, tutorials, and resources to help students develop necessary skills and prepare for the job market.User Data: Information on user preferences, behaviors, and outcomes to continuously improve the platform.