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Transcript

the project origin

THE CONCEPT REPRESENTATION OF ORGANIZATION

THE FCO MAP

What does it mean to pursue an idea, realize it and take it forward? What does entrepreneurial success really imply? Is it possible to build something even in the midst of a global pandemic? The reader will find all the answers to these questions in this novel, which is ultimately the story of an ordinary boy, who like many others abandons the nest to pursue a dream. But his perseverance, his ability to see the positive even in a hostile environment and in a disastrous economic-social condition are undoubtedly a source of inspiration.

INSPIRED TO THE NOVEL "THE PROJECT ORIGIN"

b2b - b2c - cmex - cm - roi

Powered by "THE TODAY ENTERTAINMENT GANTT PROGRAMM"

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When we talk about marketing, we are talking about a process that starts from a series of medium-long term business objectives. The diagnosis of demand and competition proves to be fundamental, which can identify the needs and requirements of current and potential customers, as well as establish the most appropriate actions to satisfy them, creating a mutual advantage for customers and the company.FCO is currently oriented towards developing relationships with stakeholders, in order to extend and develop Partnerships and visibility within and beyond national borders (Globe Network System). Some Marketing channels used by FCO for the promotion of Branded products are shown below.

WHAT ABOUT MARKETING

FCO - EUROPE

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

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Brands is also a form of corporate philanthropy and neo-patronage. Dialogue with local realities becomes part of the marketing strategy and of a transversal analysis of the needs and characteristics of the centers involved in a virtuous union between brands, institutions and citizens. Brand urbanism cannot transcend this relationship. The declinations, however, are multiple and imaginative, precisely because they adapt to the characteristics that make cities unique, ranging from the definition of new habits to the regeneration of neighborhoods, up to environmental sustainability interventions. In order to satisfy consumer expectations in more local than global markets and experiment with new and more engaging forms of communication, brands meet the needs of cities but also of small towns that are facing new social and environmental challenges and wish to make their territories and regenerate the suburbs.

Dialogue with Local Realities

Marketing Strategy

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FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

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USA

The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you.

Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies.

FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates.

​FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities.

FCO - AMERICA

CANADA

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

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We create tailor-made brands based on a preliminary analysis of the specific needs and opportunities for the growth and development of companies and/or individuals.Through our media we manage to overcome all boundaries, we build trust from our success stories and our reputation through facts. Thanks to our media, we can position messages across a wide range of audiences, whether for specific B2B needs of highly segmented customers, such as B2C actions or B2B2C for highly viral product conversations. ​In this perspective, FCO aims to develop a systemic level as a brand (and product) of excellence and an exclusive mass event.

​​HOW WE WORK

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GROUPTHINK

FC SPORT™The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT™The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT™The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT™The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

FC SPORT™The brand wants to transmit an ideal of life, order and discipline: the design wants to represent a skyscraper, the result of a commitment to grow according to good rules and customs. Thanks to an important experience acquired in the field, the Store offers several items that can satisfy the requests of multiple types of buyers. Product quality, warranty, customer service and after-sales service are our priorities.

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With our growing business demands, we feel a stronger sense of responsibility to implement sustainable practices to commit to our planet, our people, and our economy. We want to sustainably change and positively influence our business with new standards. Our Corporate Social Responsibility report illustrates how we live the issue of sustainability.We understand that real responsibility can be measured by the respect we show for our planet, our people, and our economy. This means that we must hold ourselves accountable for the sustainability of our actions. In other words: we need to strike a balance between what helps us grow as a business and the effect our actions have on our employees, our society, and the environment.

“Shoulder tomorrow’s responsibility by accepting it today.”

We create customized brands based on a preliminary analysis of specific needs and opportunities for the growth and development of companies and/or individuals.Through our media we manage to cross all boundaries, we build trust from our success stories and our reputation through facts. Thanks to our media, we can position messages in a wide range of audiences, both for specific B2B needs of highly segmented customers, as well as B2C or B2B2C actions for highly viral product conversations.

NEW WAYS OF DEVELOPMENT

FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

T FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities. FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates. The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you. Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies. In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.

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