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the project origin

THE FCO MAP

THE CONCEPT REPRESENTATION OF ORGANIZATION

INSPIRED TO THE NOVEL "THE PROJECT ORIGIN"

What does it mean to pursue an idea, realize it and take it forward? What does entrepreneurial success really imply? Is it possible to build something even in the midst of a global pandemic? The reader will find all the answers to these questions in this novel, which is ultimately the story of an ordinary boy, who like many others abandons the nest to pursue a dream. But his perseverance, his ability to see the positive even in a hostile environment and in a disastrous economic-social condition are undoubtedly a source of inspiration.

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b2b - b2c - cmex - cm - roi

FCO - EUROPE

WHAT ABOUT MARKETING

When we talk about marketing, we are talking about a process that starts from a series of medium-long term business objectives. The diagnosis of demand and competition proves to be fundamental, which can identify the needs and requirements of current and potential customers, as well as establish the most appropriate actions to satisfy them, creating a mutual advantage for customers and the company. FCO is currently oriented towards developing relationships with stakeholders, in order to extend and develop Partnerships and visibility within and beyond national borders (Globe Network System). Some Marketing channels used by FCO for the promotion of Branded products are shown below.

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Marketing Strategy

Dialogue with Local Realities

Brands is also a form of corporate philanthropy and neo-patronage. Dialogue with local realities becomes part of the marketing strategy and of a transversal analysis of the needs and characteristics of the centers involved in a virtuous union between brands, institutions and citizens. Brand urbanism cannot transcend this relationship. The declinations, however, are multiple and imaginative, precisely because they adapt to the characteristics that make cities unique, ranging from the definition of new habits to the regeneration of neighborhoods, up to environmental sustainability interventions. In order to satisfy consumer expectations in more local than global markets and experiment with new and more engaging forms of communication, brands meet the needs of cities but also of small towns that are facing new social and environmental challenges and wish to make their territories and regenerate the suburbs.

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FCO - AMERICA

​FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities.

The progressive management of the structure and the development of commercial partnerships are the basis for achieving this goal. Putting data to work to increase efficiency and productivity while simultaneously improving safety and quality is a purpose we share with you.

FCO wants to play an important role in the Markets in which it operates, placing itself pro-actively in order to identify trends and supply quality products at competitive prices on National and International Markets. Our commercial objective is represented by the consolidation of relationships with the main Players of the Market in which FCO operates.

Our Branded orientation is multi-format: from digital content in videos, PR and networking content, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for the generation of thoughts and communication strategies.

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USA

CANADA

GROUPTHINK

​​HOW WE WORK

We create tailor-made brands based on a preliminary analysis of the specific needs and opportunities for the growth and development of companies and/or individuals. Through our media we manage to overcome all boundaries, we build trust from our success stories and our reputation through facts. Thanks to our media, we can position messages across a wide range of audiences, whether for specific B2B needs of highly segmented customers, such as B2C actions or B2B2C for highly viral product conversations. ​In this perspective, FCO aims to develop a systemic level as a brand (and product) of excellence and an exclusive mass event.

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NEW WAYS OF DEVELOPMENT

With our growing business demands, we feel a stronger sense of responsibility to implement sustainable practices to commit to our planet, our people, and our economy. We want to sustainably change and positively influence our business with new standards. Our Corporate Social Responsibility report illustrates how we live the issue of sustainability. We understand that real responsibility can be measured by the respect we show for our planet, our people, and our economy. This means that we must hold ourselves accountable for the sustainability of our actions. In other words: we need to strike a balance between what helps us grow as a business and the effect our actions have on our employees, our society, and the environment.

We create customized brands based on a preliminary analysis of specific needs and opportunities for the growth and development of companies and/or individuals. Through our media we manage to cross all boundaries, we build trust from our success stories and our reputation through facts. Thanks to our media, we can position messages in a wide range of audiences, both for specific B2B needs of highly segmented customers, as well as B2C or B2B2C actions for highly viral product conversations.

“Shoulder tomorrow’s responsibility by accepting it today.”

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