VC Week 4 Self Study.pdf

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SELF STUDY TASK

HERO'S JOURNEY

The Hero’s Journey is a framework which describes a typical hero’s journey from the normal world, through various challenges to achieve a goal and return home transformed. Also known as the monomyth, theorist Joseph Campell describes it thus: “A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man

THE HERO’S JOURNEY

THE HERO’S JOURNEY IN ADVERTISING

Watch the video and try to spot the stages of the hero’s journey

https://youtu.be/70P7-pkyP4Q

action?

Did you spot these stages in

ng-neo-nazism

https://www.adsoftheworld.com/campaigns/changing-your-perspective-questioni

THE HERO’S JOURNEYIN ADVERTISING

This series of ads for Reporter Magazine uses juxtaposition to show a hero who takes the time to inform themself, and attain a higher consciousness than the mass of people around them. By allowing the magazine to mentor them along their journey toward enlightenment, they can forge their own path

ng-neo-nazism

https://www.adsoftheworld.com/campaigns/changing-your-perspective-questioni

THE HERO’S JOURNEYIN ADVERTISING

This series of ads for Reporter Magazine uses juxtaposition to show a hero who takes the time to inform themself, and attain a higher consciousness than the mass of people around them. By allowing the magazine to mentor them along their journey toward enlightenment, they can forge their own path

http://www.thearetical.com/blog/the-heros-journey-in-advertising

THE HERO’S JOURNEYIN ADVERTISING

In this series of ads for the travel service Sedventure, our hero is seen at two different stages—at the beginning of his journey just after he's stepped over the threshold into a new adventure, and at the end of his journey after the trials have changed him. The line, "Travel far enough / You'll meet yourself," implies that only such an epic journey can show you who you truly are, and Sedventure is able to provide that journey.

Create your own response to the hero’s journey.Consider an obstacle in your own life and how you have or are trying to overcome it. Your response could be in the form of a single image, as in the adverts above, or a series of images. You could choose to make a video or some other material / media.

TASK:SELF STUDY

ng-neo-nazism [15/11/2024]Sedventure (nd) Travel far enough, Available at: http://www.thearetical.com/blog/the-heros-journey-in-advertising [15/11/2024]Jonze. (2018) HomePod - Welcome home, Available at: https://youtu.be/70P7-pkyP4Q [15/11/2024]

Hejny. J. (2018) Changing Your Perspective, Available at: https://www.adsoftheworld.com/campaigns/changing-your-perspective-questioni

BIBLIOGRAPHY