Modern Presentation

VIVIENNEWESTWOOD

ICON.PUNK.ACTIVIST.

Dalia 3ESO

INDEX

Start

Index

A bit about her

Malcolm Mc Laren

First Fashion show

Iconic

Corsets

Vive la Cocotte

Hourglass shape

Andreas Kronthraler

Jewellery

Perfumes

Activist

End

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A bit about her

Born in Derbyshire in 1941, Westwood started her career as a primary school teacher before moving into the world of fashion following a chance meeting with Malcolm McLaren.

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1965 - 1984

Vivienne met him and shortly fell in love with him.She moved in with him and they opened a shop in 1971 called Let it rock ! , which traded in rock 'n' roll memorabilia and vintage clothing that Westwood would deftly repair and refashion.The name of the shop changed various times depending on their evolving interests.Their relationship ended soon after.

Malcolm Robert Andrew McLaren was an English fashion designer and music manager. He was a promoter and a manager for punk rock and new wave bands such as New York Dolls, Sex Pistols, Adam and the Ants, and Bow Wow Wow, and was an early commercial architect of the punk subculture.

Who was Malcolm Mc Lauren ?

her life with malcolm mc laren

KINGS ROAD

King's Road is an intrinsic part of Britain's cultural and social history. It has always been at the forefront of fashion trends and at the epicentre of London's art, fashion and music scene.Its name from its function as a private road used by King Charles II to travel to Kew.1930

Punk rock was influenced by a variety of genres, including 1950s rock and roll, 1960s garage rock, surf rock, rockabilly, and reggae. Punk was also influenced by modern art, including minimalism, pop art, and futurism.There is a wide range of punk fashion, including T-shirts, leather jackets, Dr. Martens boots, hairstyles such as brightly coloured hair and spiked mohawks, cosmetics, tattoos, jewellery, and body modification.Rock style is more than just a fashion trend; it's a cultural movement that has transcended generations and continues to evolve. From leather jackets and ripped jeans to flamboyant glam rock attire, this style has been a reflection of the rebellious and creative spirit of rock musicIt is characterized by a mix of classic and vintage pieces, dark colors, and bold accessories.

PUNK AND ROCK STYLE

80s PUNK

80s ROCK

The pirate collection

Spring 1981

FIRST fashion show

For her catwalk debut, she drew on the historical dress of highwaymen, dandies, buccaneerss and pirates, with an emphasis on billowing, oversized shapes.The mostly non-professionl models strutted the runway in outfits they'd selected for themselves.

2. Naomi Campbell’s infamous tumble

1. Kate Moss topless in a miniskirt eating a Magnum bar

3. Linda Evangelista in a bejewelled Queen of Sheba dress

most iconic fashion runaways

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History and historical dress, was a constant source of inspiration for Vivienne Westwood's designs - and she was among the first contemporary designers to look to the corsets for inspiration.She fist experimented with corsetry back when she created fetishwear collection at SEX in th 1970s, then turned the corst into outerwear in her couture vollection of the late 1980s.The corset quickly became a Westwood signature.

For Vive la Cocotte in 1995-96, she imagined a corset inspired by nudity itself, in which the 'naked' torso was an artfully constructed an embroidered bodice complete with rhinestones nipples - made by the famous corsetier, Mr Pearl.

corsets

1995

This was one of the few collections to truly strike the balance between old and new. Historic silhouettes developed with today’s edge( today meaning 1994 of course). A collection completely inspired by France and its history. The looks from this collection present a dazzling image of the 17th- and 18th-century high society french women that are now embedded in our brains. A landmark collection by Westwood that proves that she can dabble in multiple aesthetics from hardcore punk to french history glam.

VIVE la cocotte

AND THE ICONIC JEAUN PAUL GAULTIER CONE BRA

MADDONA

Madonna has been successfully sued for plagiarism multiple times in her career.Madonna's fashion choices in the 1980s were significantly influenced by the punk movement, a scene that Vivienne Westwood was instrumental in shaping.Additionally, Madonna's embrace of corsets as outerwear during her "Blond Ambition" tour in the early 1990s echoed Westwood's earlier designs that reimagined historical garments for contemporary fashion.While Madonna drew inspiration from the punk movement and avant-garde fashion trends that Westwood pioneered, there is no evidence to suggest that she directly copied specific designs from Westwood.

Hourglass shape

Held in the stark show spaces beneath the Louvre in Paris, the collection featured dressed with nipped-in waists and padded hips, accented by an innovative wire bustle, and designed to endow the wearer with an hourglass figure .

She meets him at the Vienna Academy of Arts.She offered him work at her studio and within months they were living together.They married secretely in 1992, when Vivienne was 50 and Andreas was 25.Andrea became an integral part of Vivienne's brand, and the two took on collaborative design process, motivating and inspiring one another.

andreas kronthaler

Husband.Design partner.Muse.

Just like her clothing, her jewellery designs embodied a singular elegance- a combination of old-fashioned glamour and punk rock subversion.She was particulay interested in using pearls, long associated with royalty and the upper class.Her interest in jewellery went back to her teenage years.

jewellery

Perfumes

Vivienne launched her first perfume in 1998.It was created by perfumer Martin Gras of Dragoco to evoke a sense of privacy, intimacy and seduction.It was called Boudoir.Two years after Boudoir, she launched a fragrance called Libertine - a luscious, sparkling scent inspired by history and the english monarchy.A bottle of this perfume can be seen on the windowsill of Carrie's apartment in the series of Sex and the City.She also launged a perfume called Let it rock.

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activist

She used her fame as a designer to draw attention to the things that she cared about - climate change, human rights, the ethical treatment of animals , liberty - and as time went on, her activism became her primary focus.

She often used her shows and designs to promote these messages.Her slogan “Buy less, choose well, make it last” became a rallying cry for conscious consumerism.Westwood partnered with organizations such as Greenpeace and launched campaigns like "Save the Arctic" to raise awareness about environmental issues. She also created collections supporting these causes, using her designs to draw attention to deforestation, pollution, and overconsumption.

RUNWAYS + ACTIVISM

'Knowledge of the past legends perspective to the present and insight into the future.All my ideas come from stufying the ideas of the past.I design clothes in the hope of breaking convention.'

ivienne Westwood passed away on December 29, 2022, at the age of 81. She died peacefully at her home in Clapham, South London, surrounded by her family.The exact cause of her death was not publicly disclosed.

DEATH

After Vivienne Westwood's death, the business passed on to her husband, Andreas Kronthaler, who had been her long-time creative partner and collaborator.While the creative leadership has transitioned to Kronthaler, the brand’s global operations, including its business strategies, are managed by a team of executives and stakeholders committed to preserving and advancing Vivienne Westwood's iconic heritage.

who did the business pass on to after she died?

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WOW Effect

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https://www.vogue.co.uk/fashion/article/vivienne-westwood-unforgettable-runway-moments

https://www.christies.com/en/stories/vivienne-westwood-the-personal-collection-04285a62c7494739be2bf423199ca8a2

https://www.nssgclub.com/en/fashion/25872/vivienne-westwood-iconic-collections

https://www.elle.com/uk/fashion/g42367393/vivienne-westwood-iconic-fashion-moments/

https://wwd.com/fashion-news/fashion-features/gallery/vivienne-westwood-collections-photos-1236303969/defile-vivienne-westwood-pret-a-porter-printemps-ete-1995-a-paris-3/

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Timeline ••

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Visual communication is key

It is easier to 'read' images than to read written text

From there techniques like Visual Thinking

Through tags, images, and graphics

It's easy

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Plan

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Structure

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Design

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Communicate

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Surprises

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Wow effect

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Interactivity

Graphic + Text

Graphics are highly shareable, making them ideal for social media and, to top it off:they typically generate high-quality traffic to the content we create.

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Graph+ text ••

Graphics are highly shareable,which makes them ideal for social media and, to top it off: they often generate high-quality traffic to the content we create.

Table + text

Visual communication is a key tool. We find it easier to 'read' images than to read written text.That's why disciplines like Visual Thinking facilitate visually-rich note-taking through the use of images,charts, infographics, and simple drawings.

Reveal

Table + text

Showing enthusiasm, flashing a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that provoke excitement and capture the interest of the public: 'The eyes, chico. They never lie'. This will help you make a 'match' with your audience. Leave them open-mouthed!

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PROCESS 1

Visual beings.We are able to understand images from millions of years ago, even from other cultures.

PROCESS 2

Narrative beings.We tell thousands and thousands of stories. ⅔ of our conversations are stories.

PROCESS 3

Social beings.We need to interact with each other. We learn collaboratively.

We are able to understand imagesfrom millions of years ago, even from other cultures.

We have thousands and thousands of stories.2/3 of our conversations are stories.

We need to interact with each other.We learn collaboratively.

List / processes ••

Step 1

We avoid being part of the content saturationin the digital world.

We are visual beings

Step 2

Narrative Beings

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Social beings

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Digital beings

An amazing presentation...

DIGITAL BEINGS

• It is clear and structured
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VS

SOCIAL BEINGS

• Represents data with graphics.
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Text + icons

Phase 1

Phase 2

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Phase 4

Text + icons

Generate experiences with your content.

Activate and wow your audience.

It has a WOW effect. Very WOW.

Measure results and experiment.

Make your audience remember the message.

It is tidy, hierarchical and structured.

Audio ••

Your content is engaging if it is interactive

A presentation is NOT WOW when it is boring and you see that drowsiness takes over your audience because no one has understood anything.

When you make a WOW presentation, you turn interactivity and animation into allies and only hear applause.

When you give a boring presentation, you only hear the snores of your audience and there's so much text that there's no room for a single image.

Embedded content

Social media

Music

Maps

Interactive question

Interactive Question

Interactive question

Pregunta interactiva

She once drove a tank through the streets of Oxfordshire to the home of the British prime miminster of the time, David Cameron, to protest against the environmentally disastrous practice of fracking.

The Bagatelle corset featured a romantic neckline anchored to an 18th-century inspired flat corset, and went on to become one of the staples of the Vivienne Westwood bridal range.

Corsets

For the s/s 1997 collection Vive la Bagatelle, Vivienne showed a corseted wedding dress on a model who walked the runway with her hands bound behund her back and her eyes covered by a blindfold - a witty embodiment of the saying 'love is blind'

Before she was a teacher, at age 17 , she studied fashion and silversmithing.She sold the jewellery that she created at a stall on Portobello Road.

Trick: Interactivity is the key element to capture the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

TYPES OF PUNK

80s Classic Punk Rock80s Hardcore Punk80s Grunge Punk80s Pop Punk80s Goth Punk

1. Autumn/Winter 2005-2006: "Propaganda"Theme: This collection critiqued politics and war. The name itself, "Propaganda," indicated Westwood's focus on media manipulation and the influence of government narratives.Key Moments: Models wore military-inspired designs alongside references to anti-war sentiments. The show made bold political statements, questioning authority and societal norms.Message: A clear critique of consumerism, capitalism, and the human cost of war.

2. Spring/Summer 2013: "Climate Revolution"Theme: Highlighting environmental issues and the urgent need for action against climate change.Key Moments: Models walked the runway holding placards with slogans like "Climate Revolution." The collection itself featured eco-friendly materials and designs that encouraged sustainable fashion practices.Message: Westwood launched her "Climate Revolution" campaign with this show, urging individuals to adopt a more conscious approach to consumption and the environment.

3. Autumn/Winter 2014-2015: "Save the Arctic"Theme: Dedicated to Greenpeace's Arctic campaign, this collection raised awareness about the risks of drilling in the Arctic and the effects of climate change.Key Moments: Models wore T-shirts and dresses with slogans like "Save the Arctic," and Westwood herself made a strong statement by supporting Greenpeace in promoting environmental protection.Message: A direct appeal to protect the planet from the harmful effects of industrialization and fossil fuel extraction.

4. Spring/Summer 2016: "Mirror the World"Theme: Focused on the preservation of Venice, which is under threat from climate change and over-tourism.Key Moments: The collection blended historical Venetian influences with contemporary designs, serving as a tribute to the city's cultural and environmental plight.Message: Westwood aimed to inspire awareness of cultural heritage and the role of individuals in preserving the world's treasures.

Spring/Summer 2018: Activism-Heavy RunwayTheme: A mix of activism, art, and fashion centered around the message of social and environmental justice.Key Moments: Models delivered spoken-word performances about climate change, inequality, and capitalism while wearing avant-garde pieces that highlighted sustainability.Message: The show blurred the lines between fashion and performance art, emphasizing urgent global issues.

Special Focus: Julian Assange Advocacy (2020)Theme: Advocacy for the release of whistleblower Julian Assange.Key Moments: In addition to creating fashion dedicated to Assange’s cause, Westwood staged dramatic protests, such as suspending herself in a giant birdcage outside the Old Bailey Court in London, dressed in a bright yellow outfit symbolizing freedom of speech.Message: The event was not a traditional show but was infused with Westwood’s characteristic theatricality and activism, blurring the boundaries between protest and performance.