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Maxime Pujo
Created on November 14, 2024
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Transcript
ZAK PRICE & MAXIME PUJO
Hasbro
- History of Hasbro
- Presentation of the Company
- SWOT
Contents
HeadQuarters : Pawtucket, Rhode Island
By Henry and Hillel Hassenfeld
- Created in 1923 in America
History of Hasbro
- Type : Anonimous Company
- Purpose : Creates and sells toys
- Sector of Activity : Tertiary/Toy Manufacturing
- Workforce : 5 000 employees
- Nationality : multinational company
Presentation of the company
- The poor working conditions (chinese factorys)
- Distribution is mainly through other parties
Weaknesses
- Increase presence in video game and application market
- Become a one-stop merchandiser and content provider for companies (Marvel)
- creating franchisees
Opportunities
- counterfeit by Chinese toymakers
- Outsourced manufacturing (chinese)
- Toys face continuous threat by the advent of electronic alternatives
Threats
- Diverse product range
- Excellent presence in international mARKETS
- Exclusivity in toys (star Wars, G. I. Joe)