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Maxime Pujo

Created on November 14, 2024

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Transcript

Hasbro

ZAK PRICE & MAXIME PUJO

Contents

  • History of Hasbro
  • Presentation of the Company
  • SWOT

History of Hasbro

  • Created in 1923 in America
By Henry and Hillel Hassenfeld
HeadQuarters : Pawtucket, Rhode Island

Presentation of the company

  • Type : Anonimous Company
  • Purpose : Creates and sells toys
  • Sector of Activity : Tertiary/Toy Manufacturing
  • Workforce : 5 000 employees
  • Nationality : multinational company

SWOT

Strenghts
Threats
  • Diverse product range
  • Excellent presence in international mARKETS
  • Exclusivity in toys (star Wars, G. I. Joe)
  • counterfeit by Chinese toymakers
  • Outsourced manufacturing (chinese)
  • Toys face continuous threat by the advent of electronic alternatives
Opportunities
Weaknesses
  • Increase presence in video game and application market
  • Become a one-stop merchandiser and content provider for companies (Marvel)
  • creating franchisees
  • The poor working conditions (chinese factorys)
  • Distribution is mainly through other parties

THANK YOU FOR LISTENING