Shiraz Univ. FILMIP WORKSHOP

FILMIP: the Filmic Metaphor Identification Procedure at Work

lbormir@idm.upv.esGALE Research Group, Applied Linguistics Department School of Fine Arts Polytechnic University of Valencia (Spain)

Structure of the workshop

4. Comments & questions

1. FILMIP

2. Analysis 1

3. Analysis 2

Metaphors beyond verbal language

Assuming that metaphors are not only figures of speech but also tropes that configure our thought, it seems obvious that metaphors can be expressed through other means of communication rather than language.

CHALLENGE

metaphors in films

1.DEVELOPING FILMIP

FILMIP: interdisciplinarity

Multimodality

Film Theory

Discourse Analysis

Metaphor studies

FILMIP: multimodal structured-semiotic analysis of filmic materials, revealing all the signification levels and their aesthetic configuration. Not only for metaphorologists. Also for film scholars, discourse analysts, etc.

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ESTABLISHING A GENERAL UNDERSTANDING

STEP 1

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1.1 Description of referential meaning

1.2 Identification of abstract meaning

1.4 Identification of the topic

1.3 Reconstruction of the message

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Incongruity

STEP 2

IDENTIFICATION OF INCONGRUOUS FILMIC ELEMENTS

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What and how to compare?

STEP 3

Identification of COMPARISON

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How to test that two concepts belong to 2 different domains?

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STEP 4

Test for cross-domain-ness

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If 3 and 4 are positive, then metaphor.

STEP 5

FINAL DECISION

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FILMIP At WORK

1. Black Opium

Positive result towards metaphoricity

Black Opium (Yves Saint Laurent, 2015)

Calendario

ESTABLISHING A GENERAL UNDERSTANDING

STEP 1

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1.1 Description of referential meaning

1.2 Description of more abstract meaning

1.3 Reconstructing the message

1.4 Identifying the topic

Step 3: Incongruity by comparison

Step 2: Finding incongruous filmic components

Step 5: Final decision towards metaphoricity

Step 4: Testing cross-domain comparison

2. Davidoff Adventure

Negative result towards metaphoricity

Davidoff Adventure (Zino Davidoff, 2007)

Calendario

ESTABLISHING A GENERAL UNDERSTANDING

STEP 1

Lorem ipsum dolor sit

1.1 Description of referential meaning

1.2 Description of more abstract meaning

1.3 Reconstructing the message

1.4 Identifying the topic

Step 3: Incongruity by comparison

Step 2: Finding incongruous filmic components

Step 4: Testing cross-domain comparison

Step 5: Final decision towards metaphoricity

Your turn! Apply the method in groups (if possible)

Your turn! Apply the short version of FILMIP

Any questions?

Contact details:lbormir@upv.es

FILMIP

Thank you!!!!