Shiraz Univ. FILMIP WORKSHOP

lbormir@idm.upv.esGALE Research Group, Applied Linguistics DepartmentSchool of Fine ArtsPolytechnic University of Valencia (Spain)

FILMIP: the Filmic Metaphor Identification Procedure at Work

4. Comments & questions

1. FILMIP

Structure of the workshop

3. Analysis 2

2. Analysis 1

Metaphors beyond verbal language

Assuming that metaphors are not only figures of speech but also tropes that configure our thought, it seems obvious that metaphors can be expressed through other means of communication rather than language.

metaphors in films

CHALLENGE

1.DEVELOPING FILMIP

Discourse Analysis

Film Theory

Multimodality

Metaphor studies

FILMIP: interdisciplinarity

FILMIP: multimodal structured-semiotic analysis of filmic materials, revealing all the signification levels and their aesthetic configuration. Not only for metaphorologists. Also for film scholars, discourse analysts, etc.

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STEP 1

ESTABLISHING A GENERAL UNDERSTANDING

Calendario

1.4 Identification of the topic

1.3 Reconstruction of the message

1.2 Identification of abstract meaning

1.1 Description of referential meaning

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STEP 2

IDENTIFICATION OF INCONGRUOUS FILMIC ELEMENTS

Calendario

Incongruity

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STEP 3

Identification of COMPARISON

Calendario

What and how to compare?

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STEP 4

Test for cross-domain-ness

Calendario

How to test that two concepts belong to 2 different domains?

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STEP 5

FINAL DECISION

Calendario

If 3 and 4 are positive, then metaphor.

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FILMIP At WORK

Positive result towards metaphoricity

1. Black Opium

Black Opium (Yves Saint Laurent, 2015)

STEP 1

ESTABLISHING A GENERAL UNDERSTANDING

Calendario

1.4 Identifying the topic

1.3 Reconstructing the message

1.2 Description of more abstract meaning

1.1 Description of referential meaning

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Step 4: Testing cross-domain comparison

Step 5: Final decision towards metaphoricity

Step 2: Finding incongruous filmic components

Step 3: Incongruity by comparison

Negative result towards metaphoricity

2. Davidoff Adventure

Davidoff Adventure (Zino Davidoff, 2007)

STEP 1

ESTABLISHING A GENERAL UNDERSTANDING

Calendario

1.4 Identifying the topic

1.3 Reconstructing the message

1.2 Description of more abstract meaning

1.1 Description of referential meaning

Lorem ipsum dolor sit

Step 5: Final decision towards metaphoricity

Step 4: Testing cross-domain comparison

Step 3: Incongruity by comparison

Step 2: Finding incongruous filmic components

Your turn! Apply the method in groups (if possible)

Your turn! Apply the short version of FILMIP

Thank you!!!!

Contact details:lbormir@upv.es

FILMIP

Any questions?