Generations

BABY BOOMER 1946-1964

GENERATION X 1965-1980

MILLENIAL GENERATION 1981-1996

CENTENNIAL GENERATION 1997 - 2010

ALPHA GENERATION 2010 - PRESENT

GENERATION X

1965 - 1980

• Bridge generation.
• Defined by individualism and autonomy.
• Global citizens; they work and study or train.
• Spend a long time in the same job.
• Advocate for work-life balance.

BABY BOOMER

1946 - 1964

• Post-World War II context.
• Culture of hard work and sacrifice.
• Spend many years in the same company.
• Grew up with pre-cellular mobile technology like radio, TV, and landline phones.
• Trust TV as a primary source of information.

MILLENNIAL GENERATION

1981 - 1996

• Globalized and connected through the internet.
• Seek flexibility, identity, and comfort.
• Associate work with pleasure.
• Enjoy traveling, discovering new cultures, and learning from them.
• Use smartphones to get information via social media. Prefer online TV and streaming platforms.

GENERATION CENTENNIALS

1997 - 2010

• Digital natives.
• Live immersed in the internet and consume only digital formats.
• Care about how their consumption impacts the environment.
• Often interested in entrepreneurship.
• Understand and embrace diversity.

ALPHA GENERATION

2010 - PRESENT

• True digital natives.
• Immersed in AI, AR, and smart technologies.
• Prefer short, visual content on platforms like TikTok and YouTube.
• Environmentally conscious and value sustainability.
• Expect highly personalized experiences.
• Embrace diversity and inclusivity naturally.