SureTect ELearning FULL

SureTect Curriculum

"Unlock Your Sales Potential: SureTect Success Awaits"

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WOW Effect

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Sample Preparation

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Lysis

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Run PCR

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Confirm PCR Positives

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SureTect Modules

1. Introduction to PCR

The Basics of PCR

2. SureTect Workflow

From sample to result

3. Roles and Responsibilities

Team members in the sales process

4. SureTect Advantages

Advantages over traditional methods

5. Competitor Differentiation

How to position to beat the competition

6. Prospecting for SureTect

Finding new SureTect opportunities

7. Value Propositions

How SureTect addresses specific needs

8. Overcoming Objections

Handle objections with confidence

9. Demonstrating Capabilities

From presentations to demonstrations

10. Course Wrap Up

Summary of the SureTect Curriculum

11. Final Assessment

Showcase your capabilties

12. SureTect Tool Kit

Resources to support you in the field

Forum or Survey in elearning

The sales reps are able to submit their common objections in advance of VILT, so we can practice more.Also a discussion forum, with trainers are available to post answers. Sales reps and trainers feedback in a whiteboard or forum. PADLETThen VILT to follow up.

Introduction to PCR

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Introduction to PCR

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Timeline

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Impress

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Principles of PCR

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SureTect Workflow

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1. Sample Preparation

We can understand images from millions of years ago, even fromother cultures.

2.Sample Lysis

We tell thousands and thousands of stories. ⅔ of our conversationsare stories.

3.PCR

We need to interact with one another. We learn in a collaborative way.

4.Confirmation

We avoid being part of the content overload in the digital world.

Insert a video

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SureTect Workflow

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Box to bench & setup: Applied Biosystems™ QuantStudio™ 5 real-time PCR system

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CyBio Felix

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Roles and Responsibilities

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Learn more

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Learn more

Roles and Responsibilities

Synthesis and organization, the two pillars of presentation

Account Manager

Technical Sales Specialist

(Molecular Sales Specialist)

Field Application Specialist

SureTect Advantages

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1. Sample Preparation

We can understand images from millions of years ago, even fromother cultures.

2.Sample Lysis

We tell thousands and thousands of stories. ⅔ of our conversationsare stories.

3.PCR

We need to interact with one another. We learn in a collaborative way.

4.Confirmation

We avoid being part of the content overload in the digital world.

Learn more

Learn more

Learn more

SureTect Advantages

Synthesis and organization, the two pillars of presentation

Biomerieux

Gene-UP

BioRad

iQ-Check

Others

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Competitor Differentiation

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Learn more

Learn more

Learn more

Competitors

Synthesis and organization, the two pillars of presentation

Biomerieux

Gene-UP

BioRad

iQ-Check

Others

We need to interact with one another. We learn in a collaborative way.

5.1

Biomerieux

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GENE-UP Unpacking

This video demonstrates the recommended way for removing the GENE UP from the shipping container. Steps include: • Demonstrates care and placement of accessories • Demonstrates removal of protective shipping foam • Demonstrates removal of the GENE UP from the shipping container Let’s get started!

GENE-UP Salmonella 2 Workflow

This video demonstrated the workflow for the bioMérieux GENE-UP® Salmonella (SLM 2) assay. Steps include: • Demonstration of workflow for sample setup • Demonstration of workflow for lysis setup • How to create a plate map • Demonstration of workflow for PCR setup Let's get started!

GENE-UP Listeria monocytogenes Workflow

This video is to demonstrate the routine workflow for the bioMérieux Listeria mono (LMO 2) assay. Steps include: • Demonstration of workflow for sample setup • Demonstration of workflow for lysis setup • How to create a plate map • Demonstration of workflow for PCR setup Let's get started!

GENE-UP Cronobacter Assay Workflow

This video is to demonstrate the workflow for the GENE-UP® Cronobacter assay. Steps include: • Required materials and equipment • Demonstration of workflow for sample setup • Demonstration of workflow for lysis setup • How to create a plate map • Demonstration of workflow for PCR setup Let's Get Started!

GENE-UP Pro STEC/Salmonella Assay

This video demonstrates the workflow for testing cannabis using the bioMérieux GENE-UP® PRO STEC/Salmonella assay. Steps include: • Demonstration of workflow for sample setup • Demonstration of workflow for lysis setup • How to create a plate map • Demonstration of workflow for PCR setup Let's get started!

GENE-UP E. coli O157:H7 (ECO 2) Assay

This video is to demonstrate the workflow for the bioMérieux E. coli O157:H7 (ECO 2) assay. Steps include: • Demonstration of workflow for sample setup • Demonstration of workflow for lysis setup • How to create a plate map • Demonstration of workflow for PCR setup Let's get started!

24-hour GENE-UP® Aspergillus PRO assay with Open Software

This video shows the workflow for testing cannabis using the bioMérieux 24-hour GENE-UP® Aspergillus PRO assay with Open Software. Steps include: • Required materials and equipment • Demonstration of workflow for sample setup • Demonstration of workflow for sample digestion • How to create a plate map with Open Software Let's get started!

48-hour GENE-UP® Aspergillus PRO assay with Open Software

This video shows the workflow for testing cannabis using the bioMérieux 48-hour GENE-UP® Aspergillus PRO assay with Open Software. Steps include: • Required materials and equipment • Demonstration of workflow for sample setup • Demonstration of workflow for sample digestion • How to create a plate map with Open Software Let's get started!

GENE-UP Sample Preparation

This video ishows the sample preparation for the bioMérieux GENE-UP® assays. Steps include: • Required equipment • Demonstration of sample preparation Let's get started!

GENE-UP Lysis Workflow

This video shows the lysis workflow for the bioMérieux GENE-UP assays. Steps include: • Required equipment • Demonstration of lysis workflow Let's get started!

GENE-UP DECAP-UP Workflow

This video is to demonstrate how to use the GENE-UP DECAP-UP for the removal of the PCR septum caps. Steps Include: Demonstration of GENE-UP DECAP-UP workflow for PCR Let's get Started!

GENE-UP PCR Workflow

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GeneUP PCR Improvements

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GENE-UP Workflow Improvements

Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.

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Summary of Biomerieux

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5.2

BioRad

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Introducing iQ-Check

iQ-Check Testing Kits are available for the following: Cronobacter spp. Campylobacter E. coli O157:H7 Enterobacteriaceae Listeria spp. Listeria monocytogenes II Salmonella II S. Enteritidis S. Typhimurium STEC Vibrio

Since PCR became a method of choice for routine food safety testing, one of its major challenges has been the potential detection of free DNA from dead cells. The Free DNA Removal Solution, which can easily be integrated with iQ-Check Real-Time PCR DNA Extraction Workflows, provides an ideal way to remove free DNA from food and environmental samples prior to PCR analysis while the DNA in intact and living cells is protected.

iQ-Check Free DNA Removal Solution

CFX Opus Real-Time PCR Systems for Food Applications

The CFX Opus System is the next evolution in qPCR from Bio-Rad. Improved thermal performance and our proprietary, accurate optical shuttle system will make your data more consistent than ever. A sleek, modern design includes a refreshed and easy-to-use interface with new connectivity options and features.

Click on the parts of the instrument to learn more

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Summary of BioRad

With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!

5.3

Other Competitors

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Prospecting for SureTect

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SureTect Value Propositions

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Overcoming Objections

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‘Including quotes always strengthens our presentation. Break the monotony.’

- Always quote the author

1. PCR costs too much

2.PCR is too complicated

3.I don't think it's validated for my sample types

4.I am happy with my current method

Demonstrating Capabilities

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10

Course Wrap-Up

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11

Final Assessment

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12

SureTect Toolkit

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SureTect Resources

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

SureTect Page on thermofisher.com

SureTect Workflow Video

It’s got the Wow effect. Very Wow.

Activate and surprise your audience

Make sure your audience remembers the message

It’s ordered, hierarchical, and structured

Embedded content

SureTect Product Page Online

SureTect Workflow Video

Brochure

• Section 1: The SureTect Value Proposition
• Section 2: Moving from features to customer benefits
• Section 3: Linking SureTect benefits to customer needs

Module 7: Value Propositions

Section 1: Speed Section 2: Accuracy Section 3: Ease of Use Section 4: Reduced Hands-on TimeSection 5: Fewer Consumables

Module 4: SureTect Advantages

• Section1: BioRad
• Section 2: Biomerieux
• Section 3: Others

Module 5: Competitor Differentiation

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• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

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• Section 1: The Account Manager
• Section 2: The Molecular Specialist
• Section 3: The Field Application Specialist

Module 3:Roles and Responsibilities

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• Section 1: Price
• Section 2: Ease of PCR
• Section 3: Validation concerns
• Section 4: Happy with current supplier

Module 8: Overcoming Objections

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• Section 1: Target Customers
• Section 2: Securing the first meeting
• Section 3: Discover and develop needs

Module 6: SureTect Prospecting

• Section 1: Enrichment
• Section 2: Lysis
• Section 3: PCR
• Section 4: Results Analysis

Module 2:The SureTect Workflow

• Sensitive modern touch screen — responsive even with double gloves

• Updated interface is easier to use and more intuitive than ever

New, modern design with retractable lid

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• Section 1: What is PCR
• Section 2: PCR in food testing
• Section 3: Advantages of PCR

Module 1: Introduction to PCR

• Section 1: Needs Based Presentation
• Section 2: Practical Demonstration
• Section 3: Verification Support

Module 9: Demonstrating Capabilties

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Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.