Matrice SWOT

SWOT analysis

Threats

Weaknesses

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Opportunities

Strengths

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A great presentation ...

• is clear and structured.
• tells stories hierarchically.
• connects with your audience.
• matches the fonts and colors to the topic.
• includes images and entertains.
• shows data in graphs.
• uses timelines.
• is animated and interactive.
• excites the brain, using multimedia elements.
• does not use bullet points to excess 🙃​.

Visual content is a transversal, universal language, like music. We can understand images from millions of years ago, even fromother cultures.

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Interactive visual communication, step by step:

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Link

A great presentation ...

• is clear and structured.
• tells stories hierarchically.
• connects with your audience.
• matches the fonts and colors to the topic.
• includes images and entertains.
• shows data in graphs.
• uses timelines.
• is animated and interactive.
• excites the brain, using multimedia elements.
• does not use bullet points to excess 🙃​.

Link

Interactive visual communication, step by step:

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it.

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