Advertising: Ethos, Pathos, Logos

What is advertising?

In this unit, we will explore advertising types and how they influence us. Understanding advertising techniques can help us strengthen our argumentative writing and develop our critical thinking skills when reading.

Introduction to advertising

Survey

Rhetoric in Advertising

How do advertisers try to influence you to buy? Let's start with the basics of rhetoric.

Ethos

credibility

Ethics

Pathos

logos

video

logic

feelings

emotions

evidence

Techniques

These are only a few of the most common techniques that advertisers use. Use what you know about ethos, pathos, and logos to identify others.

Celebrity endorsement

band-wagon

Weasel words

bribery

fear

testimonial

Statistical appeal

product placement

emotional appeal

humor

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If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you practice your voice and rehearse: the best improvisation is always the most worked!

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If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!

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Visual content is a universal, cross-cutting language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

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Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved in processingvisual stimuli.

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With Genially templates, you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or data that will be etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want!

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Demonstrate enthusiasm, sketch a smile, and maintain eye contact with your audience can be your best allies when it comes to telling stories that excite and pique the interest of the public: 'The eyes, kid. They never lie'. This will help you make a match with your audience. Leave them open-mouthed!

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Interactivity and animation can be your best allies when creating tables, infographics, or graphics that help provide context to the information and simplify the data for your audience. We are visual beings and find it easier to 'read' images than to read written text.