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Info Digital ad Expert

Created on November 12, 2024

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Transcript

Traffic Reach

Visibility time

Traffic Reach

Using pedestrian and vehicle traffic data, the number of people passing by a billboard within a given time frame can be estimated. For example, an advertisement on a busy avenue in a major city might have an estimated reach of 200,000 passersby per day.

Visibility time

Depending on the location of the billboard and the traffic speed, the time a pedestrian or driver might see the ad is measured. If the ad is located at a traffic light, the visibility time could range from 30 to 60 seconds.