Albert Bandura

Albert Bandura

Social Learning Theory

Start

4- Interactive Photo

3- What are the Mediational Processes?

2- What is Social Learning Theory?

1- Who is Albert Bandura?

This is an INDEX

8- Prompt 4

7- Prompt 3

6- Prompt 2

5- Prompt 1

Who is Albert Bandura?

Albert Bandura was born December 4, 1925 and was and Americna-Canadian psychologist and professor at Stanford University. He is the originator of social cognitive theory and is famous for his research on the importance of learning by observing others called modeling. His main theory is that people learn by watching and observing others.

What is the Social Learning Theory?

The social learning theory is the study of learned behavior through observation, modeling, and imitating of new behaviors that are reinforced by other people, or "models".

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What are the Mediational Processes?

2 Retention

1 Attention

Whther we remember the behavior. This can be increased through rehearsal.

Whether we notice the behavior. Requires configuring a mental configuration.

4 Motivation

3 Reproduction

Whether we percieve rewards outwigh the percieved costs. Can be influenced by reinforcement and punishment.

Whether we are able to perform the behavior.

Bandura's contributions to understanding aggression and violence in the media

Albert Bandura's Bobo Doll study demonstrated children's receptiveness to the behavior and attitude they witness. When children witness violence in the media, they are more likely to become desensitized to the pain and suffeing of others. They may become more fearful of the world around them and are more likely to behave aggressively to people around them. Violence in video games can also be a constant exposure and a method to commit simulated violence. Children at risk may choose to watch violence based movies or TV shows and play more violent video games like Grand Theft Auto or Call of Duty.

Bandura’s social learning theory has been applied successfully in educational settings

Albert Bandura's social learning theory demonstrates the learning that accompanies obervation. A relevant example today are the elearning tools teachers have used over the course of the pandemic. From interactive games to walkthrough videos to chat forums, students have been presented with many examples before being asked to complete a task. In the workforce, mentorship and job-shadowing oppurtunities have allowed new enters to grasp at the responsibilities of their job before being thrown into this new environment.

Ethical considerations surrounding the use of modeling in advertising and media

Through Albert Bandura's research, it has been found that children are impressionable by the way we model things to them. In advertising, children are a popular target consumer audience because of their rising financial power. Based on what is shown in media or on TV, children will be susceptible to the attitudes and behaviors of the characters on screen. For example, if children witness ads promosting alcohol or substances they may be persuaded towards thinking they are more acceptable.

the application of Bandura's social learning theory in the context of online platforms and digital media.

Similar to advertisements, attitudes and behaviors modeled on social media can greatly influence those who frequently use social media, especially youthful minds. The more times a person witnesses attitudes and behaviors, the more those values become acceptable. People may feel more comfortable imitating something that is "trending" because of how many times they have seen it done.

Wrap Up Slide

Example of criminal aggression: Are violent portrayals in realistic settings? The media, news, and movies.

Can the criminal recall details of the violence they witnessed like the weapon or location?

Examples of Social Learning Theory

Children often imitate actions and habits of their parents without being specifically instructed to do so because of how often they are around their parents and observe their behaviors,

Is the criminal capable of replicating the violent act or something of similar nature? Are they strong enough or mentally able?

Does the reward of violence appeal to them enough to commit the act of violence?