How To Use Show Tell Sell - DONE

Objectives - You will understand and execute the "Show, Tell, Sell" technique - You will apply practical tips to improve product sales - You will enhance your product demonstration skills.

How To Use Show Tell Sell

Start

What is Show Tell Sell?

The "Show, Tell, Sell" technique is a proven method to boost customer engagement, increase sales, and deliver an exceptional customer experience.

1.Show

Features: Highlight key features

Engage: Allow the customer to see & touch the products

Prepare: Gather all product information

Tip for Success: Personalise the sales pitch to the customer's interests to deepen their engagement

The objective is to demonstrate the features & benefits of the product

Highlight features and benefits

Use Third Party Validation

Speak clearly and confidently

Tip for Success: Over come objections by highlighting the benefits of the product and the experiances of others

Objective: Clearly communicate the benefits & features of the product to build value

2. Tell

Objective: Obtain a Yes or No from the customer without pressure

Highlight features and benefits

Create a sense of urgency

3. Sell

Can I get you any? How many would you like?

Ask the customer if they would like any!

Scenario 1

No thanks Steve just my Tea today

I have a new Cake in the basket today Julie, would you like one

Scenario 1

Scenario 2

EERRRMMM (Long awkward pause) ..........No thanks Terry

Mark, I have a new Biscuit Selection on sale today (lifting it out of the basket). It is a great selection of biscuits and they are only £5.99.

Scenario 2

Scenario 3

Tom, With our multibuy discount you get a saving on multiple packets of Tea (lifting another from the basket) would you like an extra Tea today?

Yes thanks Sarah I keep running low on Tea, so an extra would be great.

Scenario 3

Scenario 4

Thanks Chris, I might look at that later.

Hi Marie, heres your regular order of Gold Tea and Ginger Snaps and a copy of our new Teabreak.

Scenario 4

Show, Tell, Sell is how we introduce each customer to the products you are trying to sell. The Show, Tell, Sell process is a non-pressured method to make every customer aware of the products you are selling. If you do not ask the customer if they'd like one, you are not using Show, Tell, Sell correctly.