Présentation Couleur Pastel

Presentation

L'OREAL

06/10/18

"Because I'm worth it", or in French "Parce que je le vaux bien". This phrase that everyone knows and recognizes shows the impact of a world leader in cosmetics on society. Thanks to its diversity and quality, L'Oréal imposes its place in the cosmetics industry.

Thank you!

Enola & Anaïs

Financial results

• Turnover of approximately 38.26 billion euros. • L'Oréal invests 3.6% of its annual turnover : - research and development demonstrating its commitment to driving scientific breakthroughs in beauty, particularly in areas like biotechnology, green chemistry, and personalized cosmetics.

Market position

L'Oréal is the biggest cosmectic company in the world.

Size

• Operates in more than 150 countries • 50 brands : L'Oréal Paris, Garnier, Maybelline New York, Lancôme, Kérastase, La Roche-Posay, Vichy, and Yves Saint Laurent Beauté • The company operates across four main business divisions: - Consumer Products - Professional Products - L'Oréal Luxe - Active Cosmetics

Employees

Employs more than 94,605 people .

Service

Product

Their main services are : - face and skin care - make-up products - hair care - fragrance - colouring products

Their main products are :- Age Perfect Sérum Anti-Âge - Panorama Volume Mascara Millions of Lashes - The complete routine for dull hair - Anti-Spot Facial Routine Make-up Fixing Spray

Customers

Their main customers are men and women of all ages and physical characteristics.

Competitors

The main competitors are : Estée Lauder, Procter & Gamble, Unilever, Shiseido, Coty, Revlon, Johnson & Johnson....

Headquarters

Paris, at Clichy.

History

Founded in 1909 by Eugène Schueller