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Presentation
L'OREAL
06/10/18
"Because I'm worth it", or in French "Parce que je le vaux bien". This phrase that everyone knows and recognizes shows the impact of a world leader in cosmetics on society. Thanks to its diversity and quality, L'Oréal imposes its place in the cosmetics industry.
Enola & Anaïs
Thank you!
• Turnover of approximately 38.26 billion euros. • L'Oréal invests 3.6% of its annual turnover : - research and development demonstrating its commitment to driving scientific breakthroughs in beauty, particularly in areas like biotechnology, green chemistry, and personalized cosmetics.
Financial results
L'Oréal is the biggest cosmectic company in the world.
Market position
• Operates in more than 150 countries • 50 brands : L'Oréal Paris, Garnier, Maybelline New York, Lancôme, Kérastase, La Roche-Posay, Vichy, and Yves Saint Laurent Beauté • The company operates across four main business divisions: - Consumer Products - Professional Products - L'Oréal Luxe - Active Cosmetics
Size
Employs more than 94,605 people .
Employees
Product
Their main products are :- Age Perfect Sérum Anti-Âge - Panorama Volume Mascara Millions of Lashes - The complete routine for dull hair - Anti-Spot Facial Routine Make-up Fixing Spray
Service
Their main services are : - face and skin care - make-up products - hair care - fragrance - colouring products
Their main customers are men and women of all ages and physical characteristics.
Customers
The main competitors are : Estée Lauder, Procter & Gamble, Unilever, Shiseido, Coty, Revlon, Johnson & Johnson....
Competitors
Paris, at Clichy.
Headquarters
Founded in 1909 by Eugène Schueller