Design Portfolio

• Photography

• Fitness

• Strong communication skillsl

• Adaptibility

• Problem-solving

• Team-work

• Attention to detail

CONSUMER BEHAVIOUR IN A SUSTAINABLE ENVIRONMENT L'OREAL

Reframed Maubossin's brand strategy to captivate and engage a wider audience.

Research thesis on- "Counterfeit Luxury Goods and Brand Protection And Image"

• Marketing internship |DESIGN WING

About me

I’m Pooja Reddy, a marketing enthusiast with experience in brand strategy and business development. Passionate about creating impactful brand experiences, I’m always eager to learn, collaborate, and help brands connect meaningfully with their audience.

skills

MSc. PROJECTS

education

• MSc. Luxury Marketing & Brand Management,Rennes School of Business, France

• Student exchange program at Universitat De Valencia,Spain

• Bachelors in Business Administration at SRM university, India

Experience

• Marketing Executive | CHEMOL TECHNOLOGIES,

• Founder & Online marketer |SOAP HEARTEDLY

INTERESTS AND PASSIONS

• Traveling

• Exploring various cuisines

Info

Info

SKILLS

• Customer-Centric Approach
• Creativity
• Problem-Solving
• Collaboration

In the project, I analyzed the consumer trend "Authentic Automation" using the Theory of Reasoned Action (TRA) to understand how brands can integrate automation without losing human connection. I identified key strategies for balancing automated and personalized interactions, aligning brand actions with consumer expectations, and maintaining brand loyalty through thoughtful use of technology.

The project IS focused on L'Oréal and how it can adopt "Authentic Automation" in its customer interactions.

At Chemol Technologies, I worked as a Marketing Executive, where I focused on developing and implementing marketing strategies tailored to our product lineup. My role involved managing digital campaigns, creating content for promotional materials, and coordinating product launches. I also worked closely with the sales team to analyze market trends and customer feedback, which helped us refine our outreach efforts and improve client engagement. This experience strengthened my skills in project coordination, market analysis, and cross-functional teamwork.

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Impact of Climate Change and CSR initiative: Case study of Zara

In my case study on "The Impact of Climate Change and CSR Initiatives: Zara," I looked at how Zara has been addressing environmental challenges through sustainable practices. I explored their efforts in using eco-friendly materials, reducing carbon emissions, and improving energy efficiency in production. I also highlighted their recycling programs and water conservation initiatives. The goal was to see how these strategies not only help the planet but also strengthen Zara's brand image as a responsible, forward-thinking company in the fashion industry.

LDIGITAL MARKETING PLAN FOR LOUIS VUITTON

I created a digital marketing plan for Louis Vuitton, including a SWOT analysis and marketing objectives. I developed customer personas, mapped the customer journey, and designed a brand strategy. I also proposed SEO, web design, advertising, and influencer marketing strategies.

Strong Communication Skills – I can articulate ideas clearly and build rapport with team members, clients, and customers Adaptability – I am quick to adjust to new challenges, environments, and technologies, ensuring I can work effectively in dynamic situations .Problem-Solving – I thrive in identifying issues and coming up with creative, practical solutions that align with business goals. Teamwork – I enjoy collaborating with others and believe in the power of collective effort to achieve outstanding results .Attention to Detail – I have a keen eye for detail, ensuring that all tasks and projects are executed with precision.

Traveling – I love exploring new places and cultures, which helps me stay creative and inspired. Exploring various cuisines – I enjoy exploring places through food,wherever I travel to. Fitness – Staying active is important to me, and I enjoy going for runs or practicing yoga to maintain a healthy lifestyle. Photography – Capturing moments through photography is a hobby that allows me to express my creativity

I interned at a company called "Design Wing", in Hyderabad, India. During my time there I helped create promotional campaigns for e-commerce and social media, which boosted website traffic and brand awareness. I also worked on creating visual content for e-commerce platforms to increase customer engagement and conversions. Additionally, I collaborated with design teams to ensure brand consistency across digital channels.

I founded Soap Heartedly, a small-scale beauty business in Hyderabad, India, specializing in handmade skincare products. I was responsible for creating and executing marketing strategies, managing the brand's online presence, and fostering strong customer relationships. By focusing on digital marketing, I successfully increased brand awareness and sales, growing the business in the competitive beauty and skincare industry.

SKILLS

COUNTERFEIT LUXURY GOODS AND BRAND PROTECTION

THIS PROJECT INVESTIGATES THE CHALLENGES LUXURY BRANDS FACE IN COMBATING AND PROTECTING THEIR BRAND IMAGE

• Research
• Data collection
• Quantitave and qualitative analysis
• Critical thinking
• Market research
• Understanding of consumer behavior and psychology

SKILLS

• Strategic Planning
• Communication Presentation
• Project Management
• Attention to Detail

In the Mauboussin project, I researched the brand's market position, customer demographics, and competition. I analyzed consumer trends and recommended strategies to enhance Mauboussin's appeal, focusing on its digital presence and brand messaging and focusing on strategizing the return to Haute Joaillerie

BRAND MANAGEMENT- REFRAMED MAUBOSSIN'S BRAND STRATEGY

Mauboussin’s vision is to cultivate a sense of elegance and exclusivity that distinguishes it in the luxury jewelry market