CONSUMERISM

CONSUMERISM

CONSUMERISM

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Consumerism pervades modern society. We're constantly bombarded with advertisements, promotions, and messages that encourage us to buy more stuff. This has led to a culture of overconsumption, with detrimental consequences for our planet and well-being.

CONSUMERISM

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CONSUMERISM

CONSUMERISM

Consumerism can be defined as the cultural tendency that encourages the purchase of goods and services that surpass one's basic needs. It is often associated with the belief that personal happiness and social status can be achieved through material goods. This phenomenon has been fueled by advertising, marketing strategies and increased mass production, leading to a culture in which consumption is a primary activity.

New Product Introduction - the process of launching new or improved products to stimulate consumer interest.

Marketing Efforts - strategies to promote products through various advertising channels to create consumer desire.

Consumer purchase - the act of consumers buying products in response to marketing.

Product Consumption - the use of products by consumers, leading to satisfaction or utility.

Planned Obsolescence - designing products to become outdated quickly, prompting repeat purchases.

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Desire for Status

Desire for Status- People often consume to signal wealth, success, or prestige. Owning high-end brands or luxury items can symbolize social standing.

Social Comparison

Social Comparison- Observing others' lifestyles, especially on social media, fosters comparison and the need to emulate others' spending habits. Seeing others with desirable items can fuel the urge to acquire similar possessions to feel equal or superior.

Dopamine Reward System

Dopamine Reward System- The act of buying triggers the brain's reward system, releasing dopamine, which reinforces the behavior. This cycle can create a habit of seeking pleasure through consumption.

Emotional Fulfillment

Emotional Fulfillment - Buying items often provides immediate gratification and enjoyment. Shopping can act as a coping mechanism, offering temporary relief from anxiety, loneliness, or boredom.

Consumerism pervades modern society. We're constantly bombarded with advertisements, promotions, and messages that encourage us to buy more stuff. This has led to a culture of overconsumption, with detrimental consequences for our planet and well-being.

Cultural Norms

Cultural Norms- Societies that celebrate material wealth and consumption condition individuals to view shopping as a default behavior. Events like holidays or birthdays are often tied to purchasing goods as a way to show love or participate in societal norms.

Identity Formation and Self-Expression

Identity Formation and Self-Expression- People use products to express their personality, values, and individuality.

Fear of Missing Out (FOMO)

Fear of Missing Out (FOMO)- Social media and advertising can amplify the fear of being left out, driving individuals to purchase the latest products, experiences, or trends to keep up with peers.

Habitual Behavior

Habitual Behavior- Consumerism can become habitual, driven by routines like regular shopping sprees or associating certain emotions with buying. This cycle can be hard to break, even if the person recognizes the behavior is unnecessary.

PSYCHOLOGICAL DRIVERS OF CONSUMERISM

CONSUMERISM

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ECONOMIC IMPACT

CONSUMERISM

Economic growth

Overproduction

Recessions

Debt issues

Economic instability

Lower costs

Government revenue

Job creation

CONS

PROS

CONSUMERISM

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SOCIAL IMPACT

CONSUMERISM

How far would you go to own what owns you?

SOCIAL IMPACT

Drives inovation

Drives inovation- Consumer demands drive innovation, leading to new technologies and advancements that benefit society.

Materialism and Waste

Materialism and Waste- Consumerism promotes material possessions as measures of success, often overshadowing deeper values like relationships, creativity, and altruism.

Inequality

Inequality- Widening gaps between those who can afford to consume and those who cannot deepen social divides and feelings of exclusion.

Psychological Strain

Psychological Strain- Pressure to keep up with trends and societal expectations can lead to stress, anxiety, and dissatisfaction.

Improved Living Standards

Improved Living Standards- Access to a wide variety of goods and services enhances convenience, comfort, and quality of life for many individuals.

Cultural exchange

Cultural exchange- Global consumerism spreads products and trends across borders, fostering cultural exchange and integration.

CONSUMERISM

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ENVIRONMENTAL IMPACT

CONSUMERISM

Number of consumersglobally, right now

Tonnes of resources extracted from Earthglobally, this year

Number of planet Earthsrequired for our current levels of consumption

Fast Fashion

Fast Fashion - The rapid production and disposal of clothing items.

Increased Waste

Increased Waste - The accumulation of waste from excessive consumption.

Resource Depletion

Resource Depletion - The exhaustion of natural resources due to high demand.

Pollution

Pollution - The contamination of air and water from industrial activities.

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Consumerism pervades modern society. We're constantly bombarded with advertisements, promotions, and messages that encourage us to buy more stuff. This has led to a culture of overconsumption, with detrimental consequences for our planet and well-being.

CONSCIOUS CONSUMPTION

Mindful Consumption

Local Support

Sustainability

Ethical Sourcing

Minimalism

Considering the long-term impact of purchases

Boosting local economies and reducing carbon footprints

Choosing eco-friendly products and practices

Supporting fair trade and transparent supply chains

Focusing on quality over quantity to reduce waste

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Consumerism is a complex phenomenon that shapes our economy, society, and environment. While it drives economic growth and provides access to goods and services, it also poses significant challenges that require critical examination. As we move forward, it is essential to foster a more sustainable approach to consumption that balances our needs with the health of our planet and society.

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Consumerism pervades modern society. We're constantly bombarded with advertisements, promotions, and messages that encourage us to buy more stuff. This has led to a culture of overconsumption, with detrimental consequences for our planet and well-being.

CONSUMERISM :

CONSUMERISM :

is it worth the price

the

PLANET

pays ?

is it worth the price

the

PLANET

pays ?

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SOURCES OF INFORMATION

https://www.investopedia.com/terms/c/consumerism.asp#toc-advantages-and-disadvantages-of-consumerismhttps://www.britannica.com/money/consumerismhttps://www.masterclass.com/articles/consumerism-definitionhttps://www.sciencedirect.com/topics/social-sciences/consumerismhttps://www.sciencedirect.com/topics/social-sciences/consumerismhttps://www.cxtoday.com/loyalty-management/behind-the-choices-exploring-the-four-key-drivers-of-consumer-behavior/https://openbooks.uct.ac.za/uct/catalog/download/29/43/1406?inline=1https://www.theworldcounts.com/economies/sectors/industrial-sectorhttps://www.themomentum.com/articles/what-is-conscious-consumption-and-why-is-it-importanthttps://www.bbc.com/future/article/20210120-how-the-world-became-consumeristhttps://www.linkedin.com/pulse/what-effects-consumerism-society-riwa-karanouhhttps://earthbound.report/2012/12/07/four-forces-of-consumerism/https://www.linkedin.com/pulse/psychology-consumer-behavior-understanding-drivers-selim-selveroglu

Mariana Gonçalves, n.º1711ºB

2buy or not 2buy

Contextualize your topic

Consumerism pervades modern society. We're constantly bombarded with advertisements, promotions, and messages that encourage us to buy more stuff. This has led to a culture of overconsumption, with detrimental consequences for our planet and well-being.

CONSUMERISM :

CONSUMERISM :

is it worth the price

the

PLANET

pays ?

is it worth the price

the

PLANET

pays ?

Environmental problems are often associated with consumerism, since manufactoring industries and the direct effects of consumption produce negative environmental consequences. These are significant and can include pollution, global warming, from the high carbon emitions, resource depletion and problems with waste disposal from excess consumer goods and packaging.