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Mind Map
Violette Leblanc
Created on November 11, 2024
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Transcript
Médias traditionnels
Entreprise ou organisation souhaitant promouvoir ses produits ou services auprès d’un public cible en achetant des espaces publicitaires dans divers médias.
Médias digitaux
Média
Annonceurs
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Définitions et Concepts Clés
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Types de Médias et leurs Caractéristiques
Télévision : Large portée et forte visibilité, idéal pour le branding.
Réseaux Sociaux : Interactivité et ciblage précis grâce aux données utilisateur.
Presse Écrite : Lue par un public engagé, souvent plus crédible et apte à influencer certaines cibles.
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Diplay (bannières, publicités en ligne) : Visibilité et ciblage comportemental.
Médias Digitaux
Médias Historiques
Affichage : Très efficace pour la notoriété locale et la mémorisation visuelle.
SEO et SEA : Référencement naturel et publicitaire pour une meilleure visibilité dans les moteurs de recherche.
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Radio : Mobilité et fidélité d’audience. Recommandée pour des messages courts et répétitifs.
Vidéo en ligne : Attire une audience jeune et permet un storytelling plus visuel et engageant.
Contexte et Enjeux Actuels
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Optimisation des ressources publicitaires : Face à la concurrence, les annonceurs cherchent des moyens plus rentables et mesurables de diffuser leurs messages
Banalisation des messages : Avec la multiplication des publicités, il est essentiel de se démarquer pour capter l’attention
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Évolution des comportements : Les consommateurs privilégient les expériences personnalisées et le contenu interactif
Écosystème des Études et Enquêtes
Instituts classiques (IFOP, Ipsos, etc.) : Approches traditionnelles quantitatives et qualitatives
Comprendre les attentes et comportements de la cible pour adapter les messages.
Instituts digitaux : Réactivité et flexibilité avec des panels en ligne.
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Instituts digitaux : Réactivité et flexibilité avec des panels en ligne.
Objectifs des études publicitaires
Instituts digitaux : Réactivité et flexibilité avec des panels en ligne.
Types d’Acteurs
Évaluer l’efficacité des campagnes et mesurer la notoriété, l’image de marque, et la perception des produits/services
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Fournisseurs technologiques : Outils de collecte et d’analyse des données en temps réel
Accomp.
Définitions et Concepts Clés
Média
01
Write your section here
write a subtitle here
About Us
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Objectifs des études publicitaires : • Comprendre les attentes et comportements de la cible pour adapter les messages. • Évaluer l’efficacité des campagnes et mesurer la notoriété, l’image de marque, et la perception des produits/services. Types d’Acteurs : • Instituts classiques (IFOP, Ipsos, etc.) : Approches traditionnelles quantitatives et qualitatives. • Instituts digitaux (Harris Interactive, Panel online) : Réactivité et flexibilité avec des panels en ligne. • Fournisseurs technologiques : Outils de collecte et d’analyse des données en temps réel (Google Analytics, CRM).
'Your content is liked, but it hooks even more when it's interactive'
- Genially
Product/Services
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Visual beings
Social beings
Digital beings
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We are able to understand images from millionsof years ago, even from other cultures.
We avoid being part ofcontent saturation in the digital world.
We need to interactwith each other. We learn collaboratively.
Product/Services
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Use this space to briefly describe your graph and its evolution.
Visual content is a cross-cutting universal language, like music. We are able to understand images from millions of years ago, even from other cultures. We better grasp visual content. Visual content is associated with cognitive and psychological mechanisms. We associate visual content with emotions.
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Target
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Objetivo 2
Target 1
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Customers: 1952
Measure results and experiment.
Clients: 1523
Generate experiences with your content.
Report
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Target 4
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Objetivo 3
Customers: 789
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Make your audience remember the message.
Clients: 854
Engage and amaze your audience.
Competitors
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Title here
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Define secondary messages with interactivity.
Title here
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Prioritize and give visual weight to the main elements.
Title here
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Plan your communication structure.
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Market Analysis
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A great title here
Use this space to briefly describe your chart and its evolution.
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Positioning
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Quality
Brand 1
Brand 2
Price
Brand 4
Brand 3
SWOT
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Threats
Weaknesses
If you are going to do this SWOT analysis live, we recommend that you train your voice and rehearse: the best improvisation is always the most prepared!
First of all, make an outline to have clear what the weaknesses are. Summarize the content so that it gets imprinted in the brain of your audience.
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Opportunities
Strengths
Although you should not abuse bulletpoints, icons, and diagrams like this one can be great allies when it comes to telling stories.
Use this space to talk about strengths. Show enthusiasm and maintain eye contact with your audience: 'The eyes, chico. They never lie'.
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Milestones
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70%
...Even if you explain it orally later
30%
You can represent numbers in this way
85%
This way you will keep your audience's attention
Strategy
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Short Term
Subtitle here
You can create an outline to summarize the content and use words that will be engraved in your audience's minds.
Medium Term
Subtitle here
If you are going to present live, we recommend that you train your voice and rehearse: the best improvisation is always the most rehearsed!
Long Term
Subtitle here
Show enthusiasm, flash a smile, and maintain eye contact with your audience: 'The eyes, chico. They never lie'. Leave them speechless.
Budget
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Roadmap
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65%
Highlight a key figure or relevant data in this space
Priority
Provide context to your topic with a subtitle
A brilliant title here
Use this space to briefly describe your chart and its evolution.
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Contact
Write a title here
A cool subtitle here
With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A cool subtitle here
With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A cool subtitle here
With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
An awesome subtitle here
Write a title here
A cool subtitle here
With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A cool subtitle here
Write a title here
A cool subtitle here
With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A cool subtitle here
With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
Write a title here
A cool subtitle here
With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!