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Transcript

START

The Sustainable Business Practices of Google

06 · Product/Service

04 · Target market

07 · Google history

03 · comment made by me on the environmental issue adopted by Google

05 · Competitor

02 · Solution

01 · Problem

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INDEX

Large companies, especially in industries like manufacturing, energy, and transportation, are major contributors to greenhouse gas emissions, leading to climate change.

Carbon Emissions

Many big companies exploit natural resources unsustainably, leading to depletion of water, minerals, and fossil fuels.

Resource Depletion

Factories and production plants can release pollutants into the air and water, affecting local environments and public health.

Air and Water Pollution

Big corporations often produce large amounts of industrial waste, including hazardous materials, plastics, and electronic waste, which can harm ecosystems if not properly managed.

Waste Generation

Problem

Implementing comprehensive waste reduction, recycling, and reuse strategies can minimize the environmental impact of manufacturing processes.

Waste Management and Recycling

Investing in green technologies, such as renewable energy sources (solar, wind), energy-efficient machinery, and cleaner production processes, can significantly reduce emissions and waste.

Adopting Cleaner Technologies

Google are now adopting CSR strategies that include environmental sustainability goals, ensuring that their business practices align with long-term environmental health.

Corporate Social Responsibility (CSR)

Google can source raw materials sustainably, ensuring that their supply chains do not contribute to deforestation, over-exploitation of resources, or environmental degradation.

Sustainable Supply Chains

Adopted by Google

SoluTIOn
Roli Alessandro

I think Google has made significant efforts to respect the environment, particularly through its commitment to sustainability. The company achieved carbon neutrality in 2007 and has since continued to reduce its environmental impact by investing in renewable energy, energy-efficient data centers, and sustainable infrastructure. Google also works towards a circular economy by promoting recycling, reducing e-waste, and ensuring its hardware products are more sustainable. Furthermore, the company aims to run on 100% renewable energy and is focused on achieving "carbon-free" operations by 2030. While challenges remain, Google’s proactive approach to environmental responsibility sets a strong example in the tech industry.

+info

Google's target market is vast and diverse, including private users, companies, developers, educators and public and private institutions. The platform serves billions of users globally, with particular penetration into the technology, advertising, cloud computing and mobile sectors.

TARGET MARKET AND POTENTIAL

market

INEFFICIENT

efficient

difficult to use

YAHOO!

Microsoft bing

Competitor

search engine

app

RESEARCH

VALUE

SERVICES OF GOOGLE

Google history Google was founded in September 1998 by Larry Page and Sergey Brin. Google's search engine quickly gained popularity due to its simple interface and effective search algorithms. Over the years, the company expanded its services, introducing products like Gmail and the other service . Today, Google is one of the largest tech companies globally, with products and services that range from artificial intelligence and cloud computing to hardware like smartphones and smart speakers.

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