Health Presentation

Wearable Meltdown Management System for Individuals with Autism Spectrum Disorder (ASD)

NeuroHarmony

Group Components

CEO

Arianna Velazquez

Quality assurance

Miriam Maccani

CMO

Paola Caliari

Legal and Ethics Advisor

Flaminia Annunziata

Product Manager

Gaia Zoccali

unmet need

Meltdowns are extremely distressing for the individual and their support system

Current options are limited, reactive, and dependent on the availability of a caregiver/ therapist

Lack of effective, real-time intervention tools

UNMET NEED

300-700 €

1%

EMERGENCY DEPARTMENT

of Italian population is estimated to be on the autism spectrum

Interventions can cost between €300 and €700 per visit. For individuals with frequent meltdowns, these costs accumulate rapidly over time

€20,000 - €50,000

1-2 million €

1214

Intensive behavioral therapy costs per year

Estimated expenses for individuals on ASD in Italy

The centers surveyed for the diagnosis and care of people with ASD

INTERVIEW

Diagnosis and initial experiences

Understanding and managing the condition

Economic and emotional impact

Future needs and suggestions

Understanding meltdowns

Mother of a 11 year old boy with autism spectrum disorder

Our product: "Autisense"

Bluetooth headphones

Emergency response features

Mobile App

Smartwatch

• Real-time data about the individual’s condition
• Instant communication capabilities to caregivers

• Delivers therapeutic sounds
• Keeps you in touch with relatives or therapists
• Connected to the smartwatch for automatic activation

• Real-time health monitoring
• Crisis detection system
• Bluetooth connectivity

• Ability for the individual to send an alert to their designated emergency contact

VALUE PROPOSITION CANVAS

VALUE PROPOSITION

CUSTOMER SEGMENTS

GAIN CREATORS

PROS

• Calm and support through headphones

• Better crisis management

• Direct communication with the patient

• Independence and autonomy

• Improved communication

• Independence and discretion

• Mobile app

• Emotional and psychological support

• Smartwatch

• Functional jobs

• Crisis detection

PRODUCTS & SERVICIES

CUSTOMER JOBS

• Headphones

• Emotional jobs

• Reduced stress

• Emergency response features

• Social jobs

• Communication with other caregivers

• Timely Intervention

• Anxiety for the caregivers

• Simplified communication

• Discreet and non-invasive

CONS

PAIN RELIEVERS

Manage Closely

Keep Satisfied

STAKEHOLDERS MAPPING

• Health Insurance Companies (UnipolSai, Generali, Allianz, and Reale Mutua)
• National and Regional Disability Funds
• National Health Systems

• Patient with autism
• Therapists and Psychologists
• Parents and families
• Psychiatrist

Power

Monitor

Keep Informed

• Health Regulatory Agencies (e.g., EMA, FDA)
• Component and Sensor Suppliers

• Patient Associations and NGOs
• Family Doctors and Pediatricians

Influence

Competitor Analysis

MINDR AI Therapy App

Giraffe by Neosensory

Lifeline by Philips

Tego

Giraffe is a wearable device designed to help people with sensory processing challenges (like those common in autism) by providing haptic feedback in response to sensory inputs. It helps users process environmental stimuli through vibrations.

Lifeline offers personal emergency response systems that allow users to call for help in case of an emergency via a wearable pendant or wristband. The system is often used by people with health concerns, including people with autism.

MINDR is an AI-driven platform that uses voice recognition and emotional analytics to detect when a user is in distress and suggests coping strategies or connects them with a therapist or caregiver.

Tego is a wearable device that provides emotional support for individuals with autism through vibration and auditory signals, designed to help manage stress and anxiety.

Competitive Landscape

Competitive advantage of our solution

Real-time Crisis Detection

It detects early signs of a crisis in real-time, alerting caregivers before the situation escalates

Autism-Specific Features

Combination of crisis monitoring, calming auditory support, and direct communication

Holistic Approach

Integrates proactive management, emotional support, and caregiver communication

User-Centric Design

Discreet, accessible and practical option

Customization and Support

The product evolves with the patient’s needs

IP Strategy

TRADE MARKS

TRADE SECRETS

PATENTS

PARTNERSHIPS

Questo è un paragrafo pronto a contenere creatività, esperienze e storie geniali.

Business model canvas

Key Activities

Value Proposition

Customers Relationships

Key Partners

Customer Segments

Product Development and Testing Data Collection and Algorithm Development Integration of Adaptive Responses Clinical Trials and Validation Marketing and Awareness Campaigns User Training and Support

Customer Support and Education Feedback Channels Community and Support Groups

Medical Device Manufacturers Healthcare Providers and Autism Specialists Technology Partners Telemedicine and Therapy Platforms Autism Advocacy Groups and NGOs

Individuals on the Autism SpectrumParents and Caregivers Healthcare Providers and Therapists Insurance and Healthcare Plans

Real-Time meltdown detection and intervention Personalized and adaptive support Reduced stress for users and caregivers Data insights for improved care

Key Resources

Channels

Technology and Development Team Medical and Autism Specialists Intellectual Property Data and Cloud Infrastructure Capital for Research and Development

Direct Sales (E-commerce)Healthcare Providers and Autism Clinics Partnerships with Autism Support Organizations Online Marketing and Social Media

Revenue Streams

Cost Structure

Direct Sales of the Device Subscription Model for Additional Services Data Analytics and Reports for Healthcare Providers Grants and Research Funding

R&D and Product Development Manufacturing and Assembly Clinical Trials and Testing Data Storage and Security: Customer Support and Training

GO TO MARKET STRATEGY

WHO

WHAT

WHEN

WHY

HOW

WHERE

PRICING STRATEGY

Accessibility

Affordability

Value delivery

Profitability

PRICE DISCRIMINATION MODEL

BASIC VERSION

ADVANCED VERSION

PREMIUM VERSION

subscription model for additional services based on a freemium (add-on) model

Basic Plan is Free; It includes core app functionality, such as device pairing and basic notifications.

Standard Plan; Offers an expanded intervention library, regular updates, and monthly reports on stress patterns.

Premium Plan; Provides full caregiver connectivity, including real-time messaging, video guidance, and personalized AI recommendations.

Market analysis

Total Addressable Market €150M – €250M

TAM

Title here

SAM

Serviceable Available Market €45M – €75M

SOM

Serviceable Obtainable Market €2.25M – €7.5M

Gallery

Do you feel like your text is still missing something? Add animation to captivate your audience.

Economic and emotional impact

What are the financial costs associated with managing your child’s condition?

• About €600-700 per month

Does managing meltdowns add any specific financial burden?

• A lot of unplanned costs

Strengths:

• Trusted emergency response system with a long history.
• 24/7 emergency support and medical response team.
• Easy to use with a simple emergency button.

Weaknesses:

• Primarily designed for emergency situations rather than proactive crisis management or emotional support.
• No integration with calming tools (like sounds/music) or direct communication with family members or therapists.

PARTNERSHIPS

Therapists and healthcare providers

Samsung

• Global leader in consumer electronics

• Co-branding, joint development, and app integration

• Powerful source of funding and financial support

• To enhance the product’s adoption, efficacy, and integration into therapy practices
• Feedback on clinical effectiveness
• Scientific credibility and trust with healthcare professionals and families

Understanding and managing the condition

How would you describe the severity of your child’s condition?

• Moderate end of the spectrum
• Struggles in social settings
• Sensitive to sensory stimuli

What strategies or interventions do you use to manage the condition?

• Occupational therapy and speech therapy
• Behavioural therapist
• Around €400 a month

Do you use any tools, devices, or therapies to support your child’s needs?

• Noise-canceling headphones
• They don’t address the emotional or physical signs that lead up to a meltdown
• Visual schedules

WHEN

• Medical device certification under MDR

• Ensure the compliance with GDPR for managing patient data.

Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

WHO

• Primary audience: Caregivers, therapists, and families of individuals with autism.

• Secondary audience: Institutions (schools, therapy centers) and healthcare providers.

Strengths:

• Trusted emergency response system with a long history.
• 24/7 emergency support and medical response team.
• Easy to use with a simple emergency button.

Weaknesses:

• Primarily designed for emergency situations rather than proactive crisis management or emotional support.
• No integration with calming tools (like sounds/music) or direct communication with family members or therapists.

Understanding meltdowns

How often does your child experience meltdowns?

• Once or twice a week

What signs do you notice before a meltdown occurs?

• Restless, starts pacing, covers his ears
• Breathing gets faster, he may repeat certain words or phrases
• It’s not always obvious

How do you currently manage a meltdown when it happens?

• Take him to a quiet, familiar space
• Playing calming music or using deep pressure

What role do professionals (therapists, caregivers) play during a meltdown?

• Strategies to use

• Mostly up to us as parents

WHERE

• Focus initially on regions with a strong autism care ecosystem

• For instance, in Emilia Romagna: “PRIA” 2023-2027

Diagnosis and initial experiences

What led you to seek a diagnosis for your child?

• Trouble communicating his needs

• Upset in noisy environments
• Hard time transitioning between activities

Who made the diagnosis?

• Developmental paediatrician
• Psychologist specializing in autism

HOW

• Highlight the therapeutic and tech-driven nature of the product

• Build trust (clinical validation and testimonials)

• Beta version (selected families and therapy centers for feedback)

• Explore reimbursement options thorugh the SSN or private health insurance companies

Strengths:

• Focus on sensory input and sensory processing challenges.
• Wearable and discreet, providing real-time feedback.

Weaknesses:

• Primarily focused on sensory feedback rather than managing or preventing crisis events.
• Does not offer real-time crisis detection, alerts, or calming sounds for stress relief. No direct communication with caregivers or therapists.

WHY

• Lack of adaptive, crisis-management devices for individuals with autism

• Growing demand

• Empowering individuals with autism and their caregivers

Real-time crisis detection and alerting system

UTILITY PATENTS

Emotional support via bluetooth audio system

Wearable health monitoring and communication system

DESIGN PATENTS

Headphone design

Smartwatch design

Future needs and suggestions

If you had access to a tool that could predict or help prevent meltdowns, would you find it useful?

• Anticipate meltdowns

Would you be open to a wearable device for your child that detects early signs of distress?

• It would be incredibly helpful

In your opinion, what would make a tool like this more effective for families like yours?

• Personalization
• Easy to use and integrate seamlessly into the daily routine

Product name: ...

TRADE MARKS

Logo and branding: ...

Taglines and slogans: ...

Proprietary algorithms

TRADE SECRETS

Manufacturing processes

User sata and insights

Strengths:

• Provides sensory feedback (vibrations and sounds) to help soothe anxiety and stress.
• Non-invasive, wearable, and discrete.

Weaknesses:

• Primarily focuses on stress relief through sensory input and lacks the crisis detection aspect.
• Lacks real-time communication with caregivers or therapists.
• No direct monitoring of the patient’s health status (e.g., heart rate or movement).

WHAT

An innovative device: a smartwatch with integrated headphones to support individuals on the autism spectrum during moments of stress.