Health Presentation

NeuroHarmony

Wearable Meltdown Management System for Individuals with Autism Spectrum Disorder (ASD)

Group Components

Legal and Ethics Advisor

Quality assurance

Product Manager

CMO

Flaminia Annunziata

Miriam Maccani

Gaia Zoccali

Paola Caliari

CEO

Arianna Velazquez

Current options are limited, reactive, and dependent on the availability of a caregiver/ therapist

Lack of effective, real-time intervention tools

Meltdowns are extremely distressing for the individual and their support system

unmet need

300-700 €

EMERGENCY DEPARTMENT

Interventions can cost between €300 and €700 per visit. For individuals with frequent meltdowns, these costs accumulate rapidly over time

of Italian population is estimated to be on the autism spectrum

1%

UNMET NEED

1214

The centers surveyed for the diagnosis and care of people with ASD

1-2 million €

Estimated expenses for individuals on ASD in Italy

€20,000 - €50,000

Intensive behavioral therapy costs per year

Mother of a 11 year old boy with autism spectrum disorder

INTERVIEW

Future needs and suggestions

Economic and emotional impact

Understanding and managing the condition

Understanding meltdowns

Diagnosis and initial experiences

• Ability for the individual to send an alert to their designated emergency contact

• Real-time data about the individual’s condition
• Instant communication capabilities to caregivers

• Real-time health monitoring
• Crisis detection system
• Bluetooth connectivity

• Delivers therapeutic sounds
• Keeps you in touch with relatives or therapists
• Connected to the smartwatch for automatic activation

Our product: "Autisense"

Emergency response features

Mobile App

Smartwatch

Bluetooth headphones

• Simplified communication

• Discreet and non-invasive

• Timely Intervention

• Direct communication with the patient

• Calm and support through headphones

• Crisis detection

• Emotional and psychological support

• Independence and autonomy

• Improved communication

• Better crisis management

• Anxiety for the caregivers

• Communication with other caregivers

• Social jobs

• Emotional jobs

• Functional jobs

• Emergency response features

• Mobile app

• Smartwatch

• Headphones

• Reduced stress

• Independence and discretion

CUSTOMER SEGMENTS

VALUE PROPOSITION

PRODUCTS & SERVICIES

PAIN RELIEVERS

GAIN CREATORS

CUSTOMER JOBS

PROS

CONS

VALUE PROPOSITION CANVAS

STAKEHOLDERS MAPPING

• Health Regulatory Agencies (e.g., EMA, FDA)
• Component and Sensor Suppliers

• Patient Associations and NGOs
• Family Doctors and Pediatricians

• Health Insurance Companies (UnipolSai, Generali, Allianz, and Reale Mutua)
• National and Regional Disability Funds
• National Health Systems

• Patient with autism
• Therapists and Psychologists
• Parents and families
• Psychiatrist

Influence

Power

Keep Informed

Monitor

Manage Closely

Keep Satisfied

Competitor Analysis

Lifeline offers personal emergency response systems that allow users to call for help in case of an emergency via a wearable pendant or wristband. The system is often used by people with health concerns, including people with autism.

Tego is a wearable device that provides emotional support for individuals with autism through vibration and auditory signals, designed to help manage stress and anxiety.

MINDR is an AI-driven platform that uses voice recognition and emotional analytics to detect when a user is in distress and suggests coping strategies or connects them with a therapist or caregiver.

Giraffe is a wearable device designed to help people with sensory processing challenges (like those common in autism) by providing haptic feedback in response to sensory inputs. It helps users process environmental stimuli through vibrations.

Lifeline by Philips

Giraffe by Neosensory

Tego

MINDR AI Therapy App

Competitive Landscape

Competitive advantage of our solution

Customization and Support

The product evolves with the patient’s needs

Real-time Crisis Detection

It detects early signs of a crisis in real-time, alerting caregivers before the situation escalates

Autism-Specific Features

Combination of crisis monitoring, calming auditory support, and direct communication

Holistic Approach

Integrates proactive management, emotional support, and caregiver communication

User-Centric Design

Discreet, accessible and practical option

IP Strategy

PARTNERSHIPS

PATENTS

TRADE SECRETS

TRADE MARKS

Direct Sales of the Device Subscription Model for Additional Services Data Analytics and Reports for Healthcare Providers Grants and Research Funding

Revenue Streams

R&D and Product Development Manufacturing and Assembly Clinical Trials and Testing Data Storage and Security: Customer Support and Training

Cost Structure

Individuals on the Autism SpectrumParents and Caregivers Healthcare Providers and Therapists Insurance and Healthcare Plans

Questo è un paragrafo pronto a contenere creatività, esperienze e storie geniali.

Customer Segments

Direct Sales (E-commerce)Healthcare Providers and Autism Clinics Partnerships with Autism Support Organizations Online Marketing and Social Media

Channels

Customer Support and Education Feedback Channels Community and Support Groups

Customers Relationships

Real-Time meltdown detection and intervention Personalized and adaptive support Reduced stress for users and caregivers Data insights for improved care

Value Proposition

Technology and Development Team Medical and Autism Specialists Intellectual Property Data and Cloud Infrastructure Capital for Research and Development

Key Resources

Product Development and Testing Data Collection and Algorithm Development Integration of Adaptive Responses Clinical Trials and Validation Marketing and Awareness Campaigns User Training and Support

Key Activities

Medical Device Manufacturers Healthcare Providers and Autism Specialists Technology Partners Telemedicine and Therapy Platforms Autism Advocacy Groups and NGOs

Key Partners

Business model canvas

GO TO MARKET STRATEGY

WHEN

HOW

WHERE

WHY

WHAT

WHO

Value delivery

Accessibility

Profitability

Affordability

PRICING STRATEGY

ADVANCED VERSION

PREMIUM VERSION

BASIC VERSION

PRICE DISCRIMINATION MODEL

subscription model for additional services based on a freemium (add-on) model

Basic Plan is Free; It includes core app functionality, such as device pairing and basic notifications.

Standard Plan; Offers an expanded intervention library, regular updates, and monthly reports on stress patterns.

Premium Plan; Provides full caregiver connectivity, including real-time messaging, video guidance, and personalized AI recommendations.

Serviceable Obtainable Market €2.25M – €7.5M

Serviceable Available Market €45M – €75M

SOM

Total Addressable Market €150M – €250M

TAM

SAM

Title here

Market analysis

Gallery

Do you feel like your text is still missing something? Add animation to captivate your audience.

Economic and emotional impact

• A lot of unplanned costs

Does managing meltdowns add any specific financial burden?

• About €600-700 per month

What are the financial costs associated with managing your child’s condition?

Strengths:

• Trusted emergency response system with a long history.
• 24/7 emergency support and medical response team.
• Easy to use with a simple emergency button.

• Primarily designed for emergency situations rather than proactive crisis management or emotional support.
• No integration with calming tools (like sounds/music) or direct communication with family members or therapists.

PARTNERSHIPS

• To enhance the product’s adoption, efficacy, and integration into therapy practices
• Feedback on clinical effectiveness
• Scientific credibility and trust with healthcare professionals and families

Therapists and healthcare providers

• Global leader in consumer electronics

• Co-branding, joint development, and app integration

• Powerful source of funding and financial support

Samsung

Understanding and managing the condition

• Noise-canceling headphones
• They don’t address the emotional or physical signs that lead up to a meltdown
• Visual schedules

• Occupational therapy and speech therapy
• Behavioural therapist
• Around €400 a month

• Moderate end of the spectrum
• Struggles in social settings
• Sensitive to sensory stimuli

Do you use any tools, devices, or therapies to support your child’s needs?

What strategies or interventions do you use to manage the condition?

How would you describe the severity of your child’s condition?

• Medical device certification under MDR

• Ensure the compliance with GDPR for managing patient data.

WHEN

Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

WHO

• Primary audience: Caregivers, therapists, and families of individuals with autism.

• Secondary audience: Institutions (schools, therapy centers) and healthcare providers.

Strengths:

• Trusted emergency response system with a long history.
• 24/7 emergency support and medical response team.
• Easy to use with a simple emergency button.

• Primarily designed for emergency situations rather than proactive crisis management or emotional support.
• No integration with calming tools (like sounds/music) or direct communication with family members or therapists.

Understanding meltdowns

• Strategies to use

• Mostly up to us as parents

• Take him to a quiet, familiar space
• Playing calming music or using deep pressure

• Restless, starts pacing, covers his ears
• Breathing gets faster, he may repeat certain words or phrases
• It’s not always obvious

• Once or twice a week

What role do professionals (therapists, caregivers) play during a meltdown?

How do you currently manage a meltdown when it happens?

What signs do you notice before a meltdown occurs?

How often does your child experience meltdowns?

• Focus initially on regions with a strong autism care ecosystem

• For instance, in Emilia Romagna: “PRIA” 2023-2027

WHERE

Diagnosis and initial experiences

• Developmental paediatrician
• Psychologist specializing in autism

Who made the diagnosis?

• Trouble communicating his needs

• Upset in noisy environments
• Hard time transitioning between activities

What led you to seek a diagnosis for your child?

• Highlight the therapeutic and tech-driven nature of the product

• Build trust (clinical validation and testimonials)

• Beta version (selected families and therapy centers for feedback)

• Explore reimbursement options thorugh the SSN or private health insurance companies

HOW

Strengths:

• Focus on sensory input and sensory processing challenges.
• Wearable and discreet, providing real-time feedback.

• Primarily focused on sensory feedback rather than managing or preventing crisis events.
• Does not offer real-time crisis detection, alerts, or calming sounds for stress relief. No direct communication with caregivers or therapists.

• Lack of adaptive, crisis-management devices for individuals with autism

• Growing demand

• Empowering individuals with autism and their caregivers

WHY

Smartwatch design

Headphone design

Wearable health monitoring and communication system

Emotional support via bluetooth audio system

Real-time crisis detection and alerting system

UTILITY PATENTS

DESIGN PATENTS

Future needs and suggestions

• Personalization
• Easy to use and integrate seamlessly into the daily routine

• It would be incredibly helpful

• Anticipate meltdowns

In your opinion, what would make a tool like this more effective for families like yours?

Would you be open to a wearable device for your child that detects early signs of distress?

If you had access to a tool that could predict or help prevent meltdowns, would you find it useful?

Taglines and slogans: ...

Logo and branding: ...

Product name: ...

TRADE MARKS

User sata and insights

Manufacturing processes

Proprietary algorithms

TRADE SECRETS

Strengths:

• Provides sensory feedback (vibrations and sounds) to help soothe anxiety and stress.
• Non-invasive, wearable, and discrete.

• Primarily focuses on stress relief through sensory input and lacks the crisis detection aspect.
• Lacks real-time communication with caregivers or therapists.
• No direct monitoring of the patient’s health status (e.g., heart rate or movement).

An innovative device: a smartwatch with integrated headphones to support individuals on the autism spectrum during moments of stress.

WHAT