Interactive Image

Fresher

Even the word "Gain" implies that you will be gaining something better for your clothes.

Using the claim that "its way fresher than detergent alone" implies that you NEED something else to make your clothes better and more clean. That if you don't have this than you won't smell as good as everyone else.

Rhetoric

Green

Visual Rhetoric

Gain Scent Beads

The Ad's point that it is trying to do and use is to show that they are natural and good smelling. They use flowers to show that they smell good and that this is was your clothes would smell. They use this green color to show that is nature and show the outside and they outside smells that are good. That this product will leave you to smell good too

Clean Nature

They use this feel of cleanness by using the color green. Almost making it purity that it will leave your clothes like fresh morning after a rainy day.

The Font for the Ad also adds this bouncy feeling that makes you think that it will leave your clothes soft and bouncy for you.