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Created on November 9, 2024
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Transcript
Challenges & Solutions
challenges
solutions
Improving communication flow
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WIVC/Royalty collaboration
New communication procedures
Branding Disconnect
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Offer advantages & create excitment
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Potential Member Engagement
Dynamic Pricing Structure
Competitive Rates
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Online Changes
Current Look & Feel
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WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Improving communication flow between WIVC/Royalty
Reward the Staff
Online Training For Lead Input
Commision for concierge services sold
Capture Lead Information
Book a Presentation
Incentives for each presentation booked
Standardized Communication
Commision on each membership sold
Joint Knowledge Base
Free Nights on WIVC Resorts
Direct Communication
New Welcome Experience
WhatsApp Groups by property: - Booking Agent & Managers - WIVC Leads
Welcome Program
Concierge Services
Weekly Coordination Meetings
Automated Updates & Notifications
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
New Communication Procedures
Unified Brand Guidelines
Develop a comprehensive brand guide that both WIVC and Royalty Travel can reference. This should include approved visuals, tone of voice, key messaging, and brand values to maintain consistency in all communications and marketing efforts.
Consistent Visual Identity
Use similar color schemes, fonts, and imagery across WIVC and Royalty Travel's marketing channels. Consistent design elements create a recognizable connection for clients, reinforcing the association between the two brands.
Collaborative Marketing Materials
Create co-branded materials (such as brochures, social media posts, email templates) that clearly link WIVC and Royalty Travel, showcasing shared values, features, and benefits. This can help ensure that both brands are represented equally and accurately in the eyes of clients.
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Offer Advantages & Create Excitement
Exclusive Booking Discounts
Offer exclusive discounts on first-time bookings for potential members. This can include a percentage discount, bonus amenities, or upgraded rooms, making the initial experience both affordable and premium.
More promotions we can create:- Early Booking Bonus - 4th night Free - $999 pesos per night Exclusive for Mexican citizens or official residents- Book Before You Leave - Birthday Special - Influencers weekend giveaways and PROMO CODES
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Offer Advantages & Create Excitement
Airport Transfers
Offer to take carE of your guest and members since they arrive on the airport.
Standard
VIP
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Offer Advantages & Create Excitement
Welcome Program
A hand-written note to welcome the guest to WIVC plus a chocolate bar:
Hello [name] Welcome to WIVC and enjoy what our members experience every day.www.wivc.com
Welcome Package
Design a special welcome package for first-time guests, to be placed both online for pre-arrival purchases as well as printed version and placed on every single apartment, available to book via smartphone with recommended app and/or hotel staff.
item 1. Champagne with Chocolate & Strawberries
item 2. Margarita Jar with Guac & Chips
item 3. VIP Airport Transfer
item 4. Couple`s 60 min. Relaxing Massage
item 5. Minibar Items
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Offer Advantages & Create Excitement
Spa Treatments
Partner with local therapists to offer spa treatments with same day booking availability. Come up with a cost calculation to offer a member discount to add one more advantage to the membership.
Regular Price
Member Special
- Relaxing Massage- Hot Stone Massage - Deep Tissue Massage- Hydrating Facial - Deep cleansing facial- Chocolate wrap- Aloe Vera wrap
$100
$90
$100
$90
$100
$90
$100
$90
$100
$90
$100
$90
$100
$90
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Offer Advantages & Create Excitement
Chef on-demand
Adding the Mexican cuisine experience as one of the magic moments provided by WIVC during their vacation.
Cooking Class
Private Dining Experience
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Competitive Rates
Puerto Vallarta
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Current Look & Feel
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Current Look & Feel
suggested WIVC
WIVC/Royalty collaboration
Branding Disconnect
Potential Member Engagement
Competitive Rates
Current Look & Feel
Your New Travel Website
