Tide and Wave

TIDE AND WAVE

CLAUDIA MEMBERY, AN NGUYEN, SOPHIA RAVICHANDRAN, VERONICA YELLIN

What is fast fashion?

WHO WE ARE

Mother Earth's Favourite? Naked. We're her second pick.

Old model and challenges

Harm to aquatic wildlife

We have adapted our previous model to make a more sustainable and profitable company in the long term

Highly wasteful

Use of oil based synthetic fibres

Heavily reliant on fossil fuel extraction

No material used to produce clothing was recycled

Low quality and unethically produced items

THE 3 PILLARS OF SUSTAINABILITY

MATERIALS AND PACKAGING

Polyester contributes to 40% of all materials used in the clothing industry

Why change is needed

TRANSPARENCY

Transparency

Legalities surrounding blockchain

BLOCKCHAIN TECHNOLOGY - Storing data from beginning to end

Sea Miles - increasing sustainability and customer engagement

Relevant international regulations

WASTE REDUCTION

Waste reduction

- Customer initiatives- Take-back program to recycle/upcycle garments - Promoting extended product life & circular economy - 40% of products to be recylable by 2028 - Complete circular economy by 2035 - Repair services cheme

FINANCE

Summary

- Addressing environmental impact - Materials, transparency, waste reduction - Aligns with regulation and our best interests - Challenges: costs and changes - However, overall strategy will boost our company

Thank you for listening!

Fast fashion is the rapid mass production of inexpensive, trendy clothing to appeal to consumers.

We used polyester, nylon, polyamide and elastase , which are derivded from oil and contribute to microplastic pollution