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Tide and Wave
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Created on November 8, 2024
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Transcript
TIDE AND WAVE
CLAUDIA MEMBERY, AN NGUYEN, SOPHIA RAVICHANDRAN, VERONICA YELLIN
What is fast fashion?
Mother Earth's Favourite? Naked. We're her second pick.
WHO WE ARE
Old model and challenges
We have adapted our previous model to make a more sustainable and profitable company in the long term
Use of oil based synthetic fibres
No material used to produce clothing was recycled
Harm to aquatic wildlife
Highly wasteful
Heavily reliant on fossil fuel extraction
Low quality and unethically produced items
THE 3 PILLARS OF SUSTAINABILITY
MATERIALS AND PACKAGING
Polyester contributes to 40% of all materials used in the clothing industry
Why change is needed
TRANSPARENCY
Legalities surrounding blockchain
BLOCKCHAIN TECHNOLOGY - Storing data from beginning to end
Relevant international regulations
Sea Miles - increasing sustainability and customer engagement
Transparency
WASTE REDUCTION
Waste reduction
- Customer initiatives- Take-back program to recycle/upcycle garments - Promoting extended product life & circular economy - 40% of products to be recylable by 2028 - Complete circular economy by 2035 - Repair services cheme
FINANCE
Summary
- Addressing environmental impact - Materials, transparency, waste reduction - Aligns with regulation and our best interests - Challenges: costs and changes - However, overall strategy will boost our company
Thank you for listening!
Fast fashion is the rapid mass production of inexpensive, trendy clothing to appeal to consumers.
We used polyester, nylon, polyamide and elastase , which are derivded from oil and contribute to microplastic pollution