Fast fashion

Busutti, Cenni, Dutto, Garzesi, Panfil, Sancese

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Fast Fashion

01

History

02

Pros/cons

03

Good alternatives

04

Good habits

• definition fast fashion

• On December 31, 1989, the term "fast fashion" was heard for the first time in the New York Times.

• in the 1950s the great "fast fashion" brands were born

01

Definition and history of fast fashion

History

Pros/cons

Alternatives

Habits

History

-low quality -environmental impact -worker's conditions

-variety of styles to choose from -it's cheap -you can buy it online

Pros

02

Cons

History

Pros/cons

Alternatives

Habits

Pros/cons

SEE MORE

SEE MORE

History

Pros/cons

Alternatives

Habits

pros

variety of styles to choose from

One of the major draws of fast fashion is the variety of styles it offers

it's cheap

they offer clothes at a price that many people can afford

you can buy fast fashion online from a variety of retailers

you can buy it online

Pros

Greenwashing

Are really most brands sustainable or are they putting "100% cotton" on clothes just to meke us happy?

+ INFO

+ INFO

Low-cost synthetic fabrics are often used, which tend to tear after a few washes

cons

Low quality of materials

The environmental impact

The textile industry is recognized as the second most polluting industry in the world

The dupes

Cheap copies of luxury brands.from makeup to design items for your home, if it's trendy it has a dupe

History

Pros/cons

Alternatives

Habits

Cons

fashion production takes place in countries where working, hygienic and social conditions are at the limits of legality. workers (even children) have to work many hours a day and are paid little.

Human conditions in fast fashion "factories"

History

Pros/cons

Alternatives

Habits

Cons

- thrifted clothes from shops or markets - thrifted clothes from apps of reseller - modify your own old clothes

starting at 1€

very low prices

History

Pros/cons

Alternatives

Habits

03

Good alternatives

Here we have some ideas as alternatives to fast fashion:

Alternatives

Thrift market/shops

pratically free

Modify clothes by yourself

Thrifted apps

- look at the materials - look at the factory's country (buy Made-in-italy clothes) - consider the idea of having less clothes but higher quality

History

Pros/cons

Alternatives

Habits

04

Good habits

Here we have some advices of good habits you can consider if you want to keep more attencion to what you usually buy:

Habits

Prefer sustainable materials

Less is more

Prefer the "Made in Italy"

Thank you for the attention!

Less is more

Sometimes is better having less clothes that are made of cotton, than having mountains that are going to last 1/2 years.Here are some susteinable shops to buy from:

• reduce Jeans
• malìa lab
• ecodream
• rifò

- Low prices - Lots of clothes of different styles

Places that resell vintage clothes/shoes/accessories.

Thrifted shops/markets

the apps were created to reduce the trade of the new clothes, to avoid waste, by selling and buying used clothes.

Thrifted apps

Modify clothes by yourself

Modifying fashion items by yourself is a great way to give them a unique twist and make them feel more personalized

• cut and crop
• painting
• customize with accessories

Add to the cart

Colors

champagne

pink glitter

Black

€1895-->€43,90

€43,90

between photos on the website and reality...

Tik tok shops and sites that have to change names to evade law, but what are you getting as the final product? Or better question, are you even getting something in the mail?

Shark boots dupe

100% cotton, 100 thousand Kg of clothes in the lanfill

We love when companies try to be sustainable by using ricycled cotton or giving paper bags, but are we sure they are telling the truth?Here are some hints to find for green washing:

• traceability of supply chains
• fake sustainable certificated labels
• use of mixed fibers in clothes (ex. Polycotton)
• and more...