Fast fashion

Fast Fashion

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Busutti, Cenni, Dutto, Garzesi, Panfil, Sancese

01

02

History

Pros/cons

04

03

Good alternatives

Good habits

01

Definition and history of fast fashion

History

• On December 31, 1989, the term "fast fashion" was heard for the first time in the New York Times.

• in the 1950s the great "fast fashion" brands were born

• definition fast fashion

Pros/cons

History

Habits

Alternatives

02

Cons

Pros

-variety of styles to choose from -it's cheap -you can buy it online

-low quality -environmental impact -worker's conditions

Pros/cons

SEE MORE

SEE MORE

Pros/cons

History

Habits

Alternatives

pros

variety of styles to choose from

One of the major draws of fast fashion is the variety of styles it offers

Pros

you can buy it online

you can buy fast fashion online from a variety of retailers

it's cheap

they offer clothes at a price that many people can afford

Pros/cons

History

Habits

Alternatives

cons

Low quality of materials

The dupes

Low-cost synthetic fabrics are often used, which tend to tear after a few washes

Cheap copies of luxury brands.from makeup to design items for your home, if it's trendy it has a dupe

Cons

+ INFO

The environmental impact

Greenwashing

Are really most brands sustainable or are they putting "100% cotton" on clothes just to meke us happy?

The textile industry is recognized as the second most polluting industry in the world

+ INFO

Pros/cons

History

Habits

Alternatives

Cons

Human conditions in fast fashion "factories"

fashion production takes place in countries where working, hygienic and social conditions are at the limits of legality. workers (even children) have to work many hours a day and are paid little.

Pros/cons

History

Habits

Alternatives

03

Thrift market/shops

starting at 1€

Good alternatives

Here we have some ideas as alternatives to fast fashion:

Alternatives

Thrifted apps

- thrifted clothes from shops or markets - thrifted clothes from apps of reseller - modify your own old clothes

very low prices

Modify clothes by yourself

pratically free

Pros/cons

History

Habits

Alternatives

04

Prefer sustainable materials

Good habits

Here we have some advices of good habits you can consider if you want to keep more attencion to what you usually buy:

Habits

Prefer the "Made in Italy"

- look at the materials - look at the factory's country (buy Made-in-italy clothes) - consider the idea of having less clothes but higher quality

Less is more

Pros/cons

History

Habits

Alternatives

Thank you for the attention!

Less is more

Sometimes is better having less clothes that are made of cotton, than having mountains that are going to last 1/2 years.Here are some susteinable shops to buy from:

• reduce Jeans
• malìa lab
• ecodream
• rifò

Thrifted shops/markets

Places that resell vintage clothes/shoes/accessories.

- Low prices - Lots of clothes of different styles

Thrifted apps

the apps were created to reduce the trade of the new clothes, to avoid waste, by selling and buying used clothes.

Modify clothes by yourself

Modifying fashion items by yourself is a great way to give them a unique twist and make them feel more personalized

• cut and crop
• painting
• customize with accessories

€43,90

between photos on the website and reality...

Tik tok shops and sites that have to change names to evade law, but what are you getting as the final product? Or better question, are you even getting something in the mail?

Shark boots dupe

€1895-->€43,90

Colors

champagne

pink glitter

Black

Add to the cart

100% cotton, 100 thousand Kg of clothes in the lanfill

We love when companies try to be sustainable by using ricycled cotton or giving paper bags, but are we sure they are telling the truth?Here are some hints to find for green washing:

• traceability of supply chains
• fake sustainable certificated labels
• use of mixed fibers in clothes (ex. Polycotton)
• and more...