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Plan MKT 25 - Andino

Agro Bayer NORLA

Created on November 8, 2024

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Transcript

PLAN DE MARKETING

ANDINO

2025

LA REGIÓN

MERCADO Y OBJETIVOS

MAÍZ

CONSIDERACIÓN

AWARENESS

DECISIÓN

RETENCIÓN

LEALTAD

30K

OPEX

300M

CIFRAS

VENTAS 2025

15

25%

TOP BRANDS

MARKET SHARE

Táctica 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.

Lorem ipsum dolor sit

  • Lorem ipsum dolor sit amet.
  • Consectetur adipiscing elit.
  • Sed do eiusmod tempor incididunt ut.
  • Labore et dolore magna aliqua.
Top brands

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.

Colombia

Mercado: 544,7M€** Ventas CP: 81.7 M€ 14,9%MS (Flat)

Táctica 4

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.

Lorem ipsum dolor sit

  • Lorem ipsum dolor sit amet.
  • Consectetur adipiscing elit.
  • Sed do eiusmod tempor incididunt ut.
  • Labore et dolore magna aliqua.

Perú

Mercado: 186,07M€* Ventas CP: 49,1 M€ 26,4%MS (+1,4 p.p. vs PY)

Opex

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.

Ecuador

Mercado: 1.653M€ Ventas CP: 190,3 M€ 11,5%MS (-1,3 p.p. vs PY)

Táctica 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.

Lorem ipsum dolor sit

  • Lorem ipsum dolor sit amet.
  • Consectetur adipiscing elit.
  • Sed do eiusmod tempor incididunt ut.
  • Labore et dolore magna aliqua.
Ventas

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.

Market share

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.

Customer marketing

En Customer Marketing NORLA, creamos valor para los agricultores en NORLA que buscan innovar la forma de alimentar a la sociedad, entregándole experiencias únicas y memorables

Venezuela

Mercado: 80M€ Ventas CP: 6,4 M€ 8%MS ( -1,2 vs Py)

Táctica 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.

Lorem ipsum dolor sit

  • Lorem ipsum dolor sit amet.
  • Consectetur adipiscing elit.
  • Sed do eiusmod tempor incididunt ut.
  • Labore et dolore magna aliqua.