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Industy evolution according to Porter
CJBS Digital Learning
Created on November 7, 2024
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- Focus or divest
Strategies
- Substitution by newer technologies
- Demographic/social change
Issues
Stage 4 - Decline
- Shift from focus on distribution to branding, customer retention and loyalty
- Segmentation
- Efficiency focus
Strategies
- Slow growth, some failing products
- ‘Overshot’ excess capacity, intense competition
- Increased customer power
- Extended product line
Issues
Stage 3 - Transition to maturity
- Locate customers who are innovators and early adopters
- Establish standards
- Reduce switching cost risk
- Encourage trial
Strategies
- Technological uncertainty
- Commercial uncertainty
- Customer uncertainty
- Channel uncertainty
Issues
Stage 1 - Emergence
- Focus on distribution– new channels, new partners, additional segments
- Prioritise efficient growth ahead of customer service
Strategies
- Difficult scaling decisions
- Seek leadership, or defensible niche?