Business Intermediate reading 14 3

Read an article from a British newspaper about Valentine’s Day roses on page 58 and choose the answer to the questions. Drag the green boxes to complete to the blanks. 1) What makes Kenya an ideal place to grow roses? 2) How important is the flower export industry to Kenya? 3) Why are roses grown in greenhouses? 4) Where are the two main destinations for the roses?

The USA and Alasmeer market in the Netherlands.

It makes up 10% of export revenue, so it is very important.

To protect them from hail, keep them dry for picking, and to enable effective spraying and pest control.

The climate and lots of cheap labour.

1 The climate and lots of cheap labour. 2 It makes up 10% of export revenue, so it is very important. 3 To protect them from hail, keep them dry for picking, and to enable effective spraying and pest control. 4 The USA and Alasmeer market in the Netherlands.

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Read an article from a British newspaper about Valentine’s Day roses on page 58 and choose the answer to the questions. Drag the green boxes to complete to the blanks. 5) What is special about the Alasmeer flower market, and the way the flowers are sold? 6) What is surprising about the carbon footprints of Dutch roses and Kenyan roses? 7) What is the negative side of the rose-growing business in Kenya? 8) How is this being addressed?

The farm workers often have very bad working conditions and are paid very little.

Dutch flowers have a higher carbon footprint than Kenyan flowers despite travelling much shorter distances. This is because of the energy needed to grow them.

5) It is the largest flower market in the world. The flowers are sold by the Dutch auction method – prices start high and then get lower until someone bids. 6) Dutch flowers have a higher carbon footprint than Kenyan flowers despite travelling much shorter distances. This is because of the energy needed to grow them. 7) The farm workers often have very bad working conditions and are paid very little. 8) The Fairtrade Foundation is working to improve the conditions of the workers.

It is the largest flower market in the world. The flowers are sold by the Dutch auction method – prices start high and then get lower until someone bids.

The Fairtrade Foundation is working to improve the conditions of the workers.

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