South Shore Buds - October

South Shore Buds

OCTOBER RETENTION

LAST MONTH'S STRATEGY RECAP

CAMPAIGNMETRICS

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Revenue from Campaigns

$116,490

tactfirm.com

Revenue

Winbacks

New Revenue from Winbacks

$25,466

RETENTIONMETRICS

UPCOMINGSTRATEGY

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Customers Recovered

Revenue Recovered

$25,466

Purchases Made

TOTAL CUSTOMERS & REVENUE FROM ALL WINBACKS

Revenue Recovered

$285,389

Customers Recovered

1,862

Purchases Made

4,561

WINBACKTABLE

WINBACKCHART

South Shore Buds

OCTOBER RETENTION

tactfirm.com

424

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296

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WINBACK OCTOBER

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RETENTION METRICS

OCTOBER

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CUSTOMERMETRICS

REVENUEMAKEUP

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AVERAGE PURCHASEFREQUENCY

South Shore Buds

OCTOBER RETENTION

tactfirm.com

UPCOMING STRATEGY

HOME

• Build VIP Program.
• Holiday “shopping guide” for our Best Buds (Loyal Customer Picks).
• Incorporate Spin Wheel winback.
• Target 'Never Purchased' group with a special winback incentive.
• Continue with winbacks.

South Shore Buds

OCTOBER RETENTION

tactfirm.com

Continue with winbacks. Narrow down the best revenue-generating incentives.Encourage first-time customers to stay opted-in when they sign up through welcome email.

MONTHLY REVENUE MAKEUP

Customer Type

Revenue

% of Total

Loyal Customers

$311,240

42%

FirstTimers

$53,004

7%

Semi-Regulars

$371,726

51%

Winback Chart

Total Store Revenue

$735,970

REVENUE

Total Revenue from Campaigns

$116,490

-0.8%

Weekly Campaigns

$91,024

Avg Campaign Spend

$62.35

Winback Campaigns

$25,466

$60.06

Avg Storewide Spend

$57.54

Total Revenue from Weekly Campaigns

$91,024

Revenue Attributed to Link Clicks

$13,240

Revenue Attributed to SMS Opens

$6,899

Revenue Attributed to Email Opens

$70,885

Avg Winback Spend

October

0.1%

5.4%

Customers that have visited more than 5 times and have shopped within 30 days & opted in.

CUSTOMER METRICS

2,381

Loyal Customer Base

Amount of customers that purchased 2+ times in all time.

53%

Repurchase Rate

Amount of customers that returned from last month to this month.

50%

Retention Rate

First time customers that opt in.

16%

Critical Email Opt-In Rate

Amount of customers that do not purchase a second time. They only come once and never again in over 60 days.

45%

First Time Churn Rate

Amount of customers that have not shopped in over 60 days.

84%

Lost Customer Rate

Amount of customers that only visited once in the last 60+ days

53%

1st Time Lost Customer Rate

13%

0.5%

10%

1.4%

2.6%

-1.2%

Overall Winback Results

This tracks the purchases & revenue from customers since they were recovered.

Total Campaigns

42

SMS Sent

3,802

Email Sent

154,889

Open Rates

3.4%

5.9%

Conversion Rate

151,087

Total Messages Sent

SMS

Email

33.3%

Failures

2.6%

SMS

Email

0.3%

Unsubscribes

0.8%

SMS

Email

0.4%

WEEKLY CAMPAIGN METRICS

Total Opt-ins

12,293

2.4%

SUBSCRIBERS

3,109

SMS Opt-ins

Email Opt-ins

11,407

Total New Opt-ins

319

Total Opt-in Rate: 2.6%

Total Opt-outs

175

Total Opt-out Rate: 7.4%

WINBACK CAMPAIGN METRICS

Email Open Rate

0.2%

Conversion Rate

30.4%

Failures

0.20%

Unsubscribes

0.3%

AVERAGE PURCHASE FREQUENCY

464

12%

0-7 days

59%

832

22%

7-14 days

1,414

37%

14-30 days

613

16%

30-45 days

238

6%

45-60 days

262

7%

60 + days

Based on customers that have made over 5 purchases within 6 months

Total: 3,823