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Business Intermediate reading 13 3

Pri

Created on November 5, 2024

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Transcript

Read the text on page 55 and complete the table. Choose and drag the green boxes to their correct places. Company Cause of the crisis Company’s response Consequences Johnson & Johnson Pepsi Perrier

Product tampering leading to 7 deaths

The public was reassured, but there was still a shortterm drop in profits

Product contamination due to negligence

Proved it was a hoax by publishing footage of a customer tampering with the product. Also showed footage of the canning plant

Recalled the product; resigned the packaging to make it tamper-proof

A product tampering hoax

Recalled 160 million bottles

Initially dropped in value by $1 billion, but soon regained 70% of its market share.

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Took five years to regain its reputation