Read the text on page 55 and complete the table. Choose and drag the green boxes to their correct places. Company Cause of the crisis Company’s response Consequences
Johnson & Johnson Pepsi
Perrier
Product tampering leading to 7 deaths
The public was reassured, but there was still a shortterm drop in profits
Product contamination due to negligence
Proved it was a hoax by publishing footage of a customer tampering with the product. Also showed footage of the canning plant
Recalled the product; resigned the packaging to make it tamper-proof
A product tampering hoax
Recalled 160 million bottles
Initially dropped in value by $1 billion, but soon regained 70% of its market share.
Click here to see the answer
Took five years to regain its reputation
Business Intermediate reading 13 3
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Created on November 5, 2024
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Transcript
Read the text on page 55 and complete the table. Choose and drag the green boxes to their correct places. Company Cause of the crisis Company’s response Consequences Johnson & Johnson Pepsi Perrier
Product tampering leading to 7 deaths
The public was reassured, but there was still a shortterm drop in profits
Product contamination due to negligence
Proved it was a hoax by publishing footage of a customer tampering with the product. Also showed footage of the canning plant
Recalled the product; resigned the packaging to make it tamper-proof
A product tampering hoax
Recalled 160 million bottles
Initially dropped in value by $1 billion, but soon regained 70% of its market share.
Click here to see the answer
Took five years to regain its reputation