Read the first paragraph of the text on page 55. What major mistakes did Snow Brand make? What were the consequences for the business? Choose and drag the green boxes to the correct box.
Mistakes the company made
Consequences
15,000 people affected by food poisoning
actories were closed down
public outrage when the full story got out
they lost $430 million
it refused to recall the product at first
the president and several senior executives resigned
it lied about the source of the contamination
it allowed a piece of machinery to become contaminated, thereby affecting the product
eventually it recalled it but lied about the recall being enforced
they have lost their market position
Click here to see the answer
Mistakes the company made: it allowed a piece of machinery to become contaminated, thereby affecting the product; it refused to recall the product at first; eventually it recalled it but lied about the recall being enforced; it lied about the source of the contamination. Consequences: 15,000 people affected by food poisoning; public outrage when the full story got out; the president and several senior executives resigned; factories were closed down; they lost $430 million; they have lost their market position.
Business Intermediate reading 13 2
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Created on November 5, 2024
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Transcript
Read the first paragraph of the text on page 55. What major mistakes did Snow Brand make? What were the consequences for the business? Choose and drag the green boxes to the correct box.
Mistakes the company made
Consequences
15,000 people affected by food poisoning
actories were closed down
public outrage when the full story got out
they lost $430 million
it refused to recall the product at first
the president and several senior executives resigned
it lied about the source of the contamination
it allowed a piece of machinery to become contaminated, thereby affecting the product
eventually it recalled it but lied about the recall being enforced
they have lost their market position
Click here to see the answer
Mistakes the company made: it allowed a piece of machinery to become contaminated, thereby affecting the product; it refused to recall the product at first; eventually it recalled it but lied about the recall being enforced; it lied about the source of the contamination. Consequences: 15,000 people affected by food poisoning; public outrage when the full story got out; the president and several senior executives resigned; factories were closed down; they lost $430 million; they have lost their market position.