Business Intermediate reading 12 6

Match the business concepts in green boxes to definitions 1–6. Choose and drag the green boxes to the blank spaces. 1 - taking another company’s product to pieces and examining it so that you can copy it: _________________ 2 - the fact that the more units of something that are produced, the cost of each unit decreases: _________________ 3 - the ongoing commitment to improvement and cost-cutting: _________________ 4 - making sure that parts and components arrive a short time before you need them: _________________ 5 - the great number of ordinary people with ordinary incomes who can buy a product or service: _________________ 6 - the highest standard of quality or performance that others in the same industry try to follow: _________________

benchmark

reverse engineering

mass market

just in time

continuous improvement

economies of scale

1 reverse engineering - 2 economies of scale 3 continuous improvement - 4 just in time 5 mass market - 6 benchmark

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