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Silk, on the other hand, is favored for high-end pieces due to its elegance and delicacy.

Fur and wool, though less common, are still used in luxury sectors and specific areas.

Eva Comincioli 2024170236

https://www.statista.com/topics/10498/fast-fashion-e-commerce/ https://www.fashionrevolution.org/fashion-transparency-index/ https://www.voguebusiness.com/

Therefore, the European fashion industry is undergoing a profound transformation: tradition collides with sustainability, as consumers' environmental awareness rises.

2025 (estimate)

2021

2018

2015

From 2018 to 2021, the use of recycled materials in European fashion increased by 147%, in major markets, driven by growing consumer awareness and regulations. Brands like H&M, Haglöfs, and Inditex have set ambitious goals for 2025, reflecting a strong commitment to a greener fashion industry.

Leather remains the most used animal material in European fashion due to its durability and versatility.

Feathers & Other Materials

Fur

Silk

Wool

Leather

For centuries, the European fashion industry has used animal-derived materials as symbols of luxury and tradition. Today, however, there is a growing demand for sustainable and cruelty-free alternatives. Let's explore how the industry is adapting to these changes in values:

Fashion and Animals: Europe’s Dilemma - Tradition or Sustainability?