Presentazione Marketing Vibrant

Promotional methods

PROMOTION (the last P in the marketing mix) is the element of marketing which reaches the public

Start

I. Fornire molteplici forme di rappresentazione

III. Fornire molteplici forme di motivazione

II. Fornire molteplici forme di azione ed espressione

1.1 Offrire diversi modi di personalizzare la visualizzazione delle informazioni2.4 Offrire la comprensione tra diverse lingue 2.5 Illustrare le idee principali attraverso molteplici mezzi 3.1 Attivare o fornire la conoscenza pregressa 3.3 Guidare lìeleborazione dell'informazione, la visualizzazione, la gestione e la manipolazione delle informazioni

7.2 ottimizzare la pertinenza, il valore e l'autenticità 8.2 Variare le domande e le risorse per ottimizzare la sfida 8.3 Incoraggiare la collaborazione e il gruppo 9.1 Promuovere aspettative che migliorino la motivazione 9.3 Sviluppare l'autovalutazione e la riflessione

4.2 Ottimizzare l'accesso a strumenti e tecnologie di supporto 5.1 Utilizzare molteplici mezzi di comunicazione 5.2 Utilizzare molteplici strumenti per la costruzione e composizione 6.3 Facilitare la gestione dell'informazione e delle risorse

What promotional methods do you know?

1) Advertising

Advertising is an integral component of the marketing mix and the main way of promoting goods and services. The objective of advertising is to introduce new products onto the market, promote existing ones, attract new customers, improve the company’s image and, ultimately, to increase its market share. Though adverts can be in several different formats, for example print, film or audio, they typically have a specific structure. They include a catchy phrase called a slogan, a vibrant and striking picture, details about a product or service, and the logo of the brand.

How effective do you think these adverts are?

ADVERTISING MEDIA

There are 4 common categories of advertising media

Print advertising

OUTDOOR advertising

BROADCAST advertising

DIGITAL advertising

Advertising in printed media, including newspapers, magazines, bruchers, leaflets and posters

Advertising online, including social media, paid search ads, display advertising (pop-ups, banner ads) and native advertising (paid adverts designedto match the content of the media source)

Advertising that targets consumers when they are outside of their home. Includes hoardings, transport advertising, retail advertising, signs and posters.

Advertising on TV, radio and film. Includes direct selling, sposored programmes and product placement.

2) SPONSORSHIP

A company provides money or other resources (products or services) to events, activities or organisations in exchange for the inclusion of its name and logo on promotional material and at the event itself

example: airlines often sponsor football teams or major events like the Olympics

3) FAIRS and EXHIBITIONS

Having a stand at a trade fair helps organisations to make new contacts, stay updated on industry trends + check out what competitors are doing.

4) POINT-OF-SALE MATERIAL

brochures, leaflets and other informative materialfound in travel agencies, tourist information centres + online on company websites

THANKS!