Art et pouvoir Terminale

start

Chapter 1 : Advertising tHESIS STATEMENt : How does advertising mirror the societies of english-speaking countries ?

Axe 3 : Art and power

GO

Context : The Museum of Advertising of New York would like you to contribute to the prepation of its future exhibition by choosing what you think is the most impactful and meaningful ad for you.

Your ad must deal about serious topics, but it can be funny. Be careful with the terms and words you use .

Your 5 minute presentation must convince us why the ad you've chosen is the most impactful in your opinion

It must be from an English-speaking country

It could have been published in any century

It can be: A painting, a drawing, a comic, a caricature, a photograph (...)

It has to be a picture

Choose an ad

Final task

Caricaturing ? Denouncing ? Promoting ?

Let's recap all this.

For what purpose did we use advertising before ?

What is the aim of advertising ?

What are the different forms of advertisement today ?

What were the different forms of advertising through time ?

When do you think the first form of advertising came out ?

History of advertising

Evaluation criteria

• Observe the painting. Say what is promoted andhow (topic, colours, character, mood, atmosphere…).
• Read the text and check your guesses (Rockwell’s world and mood,what his work evokes; his technique of storytelling and what motivated it).
• Complete your description of the painting with what you discovered in the text

cOCA-Cola : hooking customers

What might happen during this ad ?

Advertising and fiction

a) Give context to this ad : what, who, where, when)b)Summarize the story c) What emotions are triggered by this scene ? d) Account for the message with regard of the whole commercial ? How move are you ?

Advertising and fiction

Open question : What form of advertising do you consider to be the most influencing and convincing ?

reflect

bILLBOARDS VS WALLS

Read the article

a) create a timeline of mural advertising (periods, spaces, time, reasons...) b) Account for the resurgence of wall advertising.

introduction

go!

- How are mural usually considered ? - Watch the video and say if murals are only used for advertising - Who is Paul Lindhal and how does he sees his activity ? - What is Colossal Media ? (place, activity, clients, prices...) - Descrinbe the process of creation (difficulty, relation to social media, strategy, final results expected.

Street-art go corporate

a) Define the differences between parody and satire. b) Describe how parody is a power of attraction in advertising. c) Give the limits of parody and its long-term results.

Satire

Parody

introduction

Different or synonym ?

Question 4/5

a) Define the differences between parody and satire. b) Describe how parody is a power of attraction in advertising. c) Give the limits of parody and its long-term results.

Satire

Parody

introduction

Different or synonym ?

Question 4/5

1. Spot the two ads differences
2. What might be the objectives of the second poster ?
3. Read the text bellow and react about Rezkallah's ad's spoof.

next

closure/SUMMARY

REVIEW CARD 3

Look at the poster of the film;What do you think it might be about ? Watch it and be ready to talk about it !

home

Before moving on to the next unit, remember to send your solution to the challenge to your teacher.

You've done a wonderful job!

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LOREM IPSUM DOLOR SIT AMET

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