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Value Selling

Samantha Joswick

Created on October 31, 2024

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Transcript

Value Selling

Start

Complete all missions

Presenting Value / Solve their Problem

Understanding Customer Needs

Address Objections

Why SureHands?

Satisfaction Focused, not just make the “Sale”

Trusted Advisors

Designed for 15-year Life, Unmatched Flexibility

Product Quality

Lowest Total Ownership Cost

Best Value

Our Support

Ready to Serve/ Parts Readily Available

Next

Back

Uncover the Customer Challenges:

Ask open-ended probing questions
Lots of listening, be authentic
Use past experiences to see if the customer has similar challenenges or problems

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Uncover Customer Challenges : Open ended questions to consider:

What are your goals?
What transfer challenges do you currently face?
How would you like to transfer?
What is your long term goal?
What does your ideal transfer solution look like?
How do you currently transfer?
How would your day change if a lift system were in place?
What does a typical day look like?
What are the most important features of a lifting solution?
Why are you considering a lift system?

Back

Next

Complete all missions

Presenting Value / Solve their Problem

Understanding Customer Needs

Address Objections

Solve their problem

Ask open ended questions

Identify the challenge

Establish Trust

Listen & be authentic

Use real world examples of how you have solved similar challenges

Solve the challenge

Next

Back

Solve their problem

Focus on how you can genuinely solve their problems and tie it back to the challenges that were just uncovered.

Ask open ended questions

Identify the challenge

Establish Trust

Listen & be authentic

Use real world examples of how you have solved similar challenges

Solve the challenge

Next

Back

Solve their problem

Ask open ended questions

Identify the challenge

Establish Trust

Listen & be authentic

Use real world examples of how you have solved similar challenges

Solve the challenge

Establish trust by being transparent and demonstrating a deep understanding of their situation.

Next

Back

Solve their problem

Ask open ended questions

Identify the challenge

Establish Trust

Listen & be authentic

Use real world examples of how you have solved similar challenges

Solve the challenge

Use real-world examples and testimonials to explain how you have helped people with similar challenges.

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Solve their problem : Examples

Customer Challenge: I want to live in my home alone without having to rely on caregiver

An independent lift system will allow you to live at home alone.

Customer Challenge: My daughter has MS and lives at home with her family. It has been difficult manually transfering her to the bathroom, sofa, and her chair. How can we make this easier?

1. Tell me more about how this will help your family.2. How are you currently transfering? 3. Tell me about some of your challenges? 3. What is you and your family's goal after a lift is installed in your home? Having a lift in the home will allow more people to help her transfer. *Explain how the solution will help them overcome their challenges and acheive their goals.*

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Complete all missions

Presenting Value / Solve their Problem

Understanding Customer Needs

Address Objections

Common Objections

Damage to ceiling/home
Not Covered by Insurance
Price

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Address Objections

Not Covered by Insurance:
Price:
Damage to ceiling/home
  • Available funding & financing
  • Customers who have chosen other solutions and eventually came back to Surehands
  • In-Home care companies require lifts to provide
  • Freestanding solutions
  • Provide examples of home installations with our professional installers
  • 15 year lifespan, lower total cost over the lifetime
  • Be a resource about available funding & financing, explain how others have had systems funded

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Address Objections - "It's too expensive"

Relate the objection back to the challenge and explain how your solution will solve the customers problem

  • Longevity
    • Equipment is designed and tested for a 15 Year lifespan
    • Slings withstand 30,000 tests @ 770lbs
  • Reliability
    • 8x less downtime than competitor equipment
  • Lowest total cost of ownership
    • You will save over the life of the equipment
  • Warranty
    • We can extend to a 5 year warranty with SureHands approval
  • SureHands has been around for over 40 years – not going anywhere

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Address Objections - "It's not covered by insurance"

Relate the objection back to the challenge and explain how your solution will solve the customers problem

70% of SureHands Systems are paid for by funding & financing sources
  • Are you eligible for any listed?
    • VA
    • VocRehab
    • Medicaid waiver
    • Workers Comp
    • Grants
    • Financing through Mobility Trust
Navigate to our Financing & Funding site for more infromation:

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https://fundingfinancing.my.canva.site/landing-page

Address Objections - "I don't want holes in my ceiling"

Relate the objection back to the challenge and explain how your solution will solve the customers problem

  • The installation can be minimal and repaired after removal with just spackle and paint.
  • Our installation methods can be similar to installing a TV on the wall
  • We also have free-standing solutions

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Closing the Sale

Close on the Sale, Set Next Steps and Deliver!

Summarize the proposed solution and how it addresses the customer’s challenges or helps them achieve their goals.

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Value Selling

You completed this course! Let us know if you have questions!

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