Présentation scolaire II

Session 2023-2025

Fiche 1 : Négocier et accompagner la relation client Victor GARDETTE

Épreuve E4- relation client et négociation vente

Contribution à l'expertise commerciale

Exploitation et mutualisation de l'information commerciale

Mise en situation

Ciblage et prospection

Presentation de l'entreprise et du réseau

Sommaire

SAS

63

Salariés

XX

Clients en 2024

XX€

Chiffres d'affaires en 2024

Feuilette

People

Promotion

Place

Prix

Produit

Les 5P

XXX

Cible

XX% BtoB XX% BtoC

Segmentation

Clients importants : XXXXXX

Loi de PARETO

Portefeuille client

XXXX

Identifier des cibles

Résultats

Les objecrifs qualitatifs

Les objectifs quantitatifs

Les moyens

Mettre en oeuvre et évaluer une démarche de prospection

Négocier et accompagner la relation client

1. L'accueil

CAP/SONCASE

Découverte du client

Climat de confiance

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Ecoute active

Analyse du besoin

L'argumentation

La reformulation

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Négociation

Prise de congé

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Paiement

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Compte de fidélité

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Emballage

Conclusion de la vente

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Proposition d'amlioration

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Solutions mises en oeuvre

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Atouts et points d'appuis

Bilan réflexif

Exploitation et mutualisation de l'information commerciale

03

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Le marché de l'entreprise

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Légal

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Écologique

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Technologique

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Sociétal

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Économique

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Politique

PESTEL

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Menaces

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Opportunités

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Faiblesses

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Forces

SWOT

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Veille concurrentielle

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Veille juridique

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Veille informationnelle

Démarche de veille

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Write a subtitle here

Ma contribution

Merci de votre attention

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Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.