Présentation scolaire II

Session 2023-2025

Épreuve E4- relation client et négociation vente

Fiche 1 : Négocier et accompagner la relation client Victor GARDETTE

Sommaire

Presentation de l'entreprise et du réseau

Ciblage et prospection

Mise en situation

Exploitation et mutualisation de l'information commerciale

Contribution à l'expertise commerciale

Feuilette

XX€

XX

63

Chiffres d'affaires en 2024

Clients en 2024

Salariés

SAS

Les 5P

Produit

Prix

Place

Promotion

People

Portefeuille client

XX% BtoB XX% BtoC

Segmentation

Loi de PARETO

Cible

Clients importants : XXXXXX

XXX

Identifier des cibles

XXXX

Mettre en oeuvre et évaluer une démarche de prospection

Les moyens

Les objectifs quantitatifs

Les objecrifs qualitatifs

Résultats

Négocier et accompagner la relation client

1. L'accueil

Découverte du client

Analyse du besoin

Ecoute active

Climat de confiance

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CAP/SONCASE

La reformulation

L'argumentation

Négociation

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Conclusion de la vente

Compte de fidélité

Emballage

Paiement

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Prise de congé

Atouts et points d'appuis

Solutions mises en oeuvre

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Bilan réflexif

Proposition d'amlioration

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03

Exploitation et mutualisation de l'information commerciale

Le marché de l'entreprise

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PESTEL

Politique

Technologique

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Économique

Écologique

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Sociétal

Légal

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Forces

Faiblesses

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SWOT

Opportunités

Menaces

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Démarche de veille

Veille informationnelle

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Veille juridique

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Veille concurrentielle

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Ma contribution

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Merci de votre attention

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Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.