acqua intelligente

Set goals. Setting campaign goals

Identify your target audience

AquaMind

Define your budget

Plan your timeline

the intelligent water bottle

Select marketing channels.

Start

Create content.

Set goals. Setting campaign goals

Objective

The main goals is to increase the awareness of the smart water bottle and generate curiosity in the market of accessories for wellness and technology We want to position the product as essential for those who want to manage their daily hydration in a simple and effective

dentify your target audience

The primary target includes users between 20 and 45 years old, health and technology enthusiasts, such as professionals, sportsmen, and those with an active lifestyle. We will analyse consumer preferences and platforms that use most,

+info

Define your budget

Your budget will cover both the costs of creating content and sponsoring on major channels, such as social media and Google campaigns. Part of the budget will be allocated to the product presentation video and the use of influencers the total budget will be $100,000

Executive summary

Activity

Actual state

What makes us unique

Team

Contact

Plan your timeline

The campaign will take place in three phases, lasting for a duration of three months: in the first phase pre-launch we will create anticipation with teaser and introductory content, followed by the launch with tutorials and explanations on the use. Finally, in the third phase of retention we will use user reviews and content to drive further sales.

Select marketing channels

The main channels will include Instagram and TikTok for video content and collaboration with wellness influencers, YouTube for tutorials and more in-depth reviews and Facebook Ads for a targeted campaign. In addition, Google Ads

Create content

The core content will focus on the practicality and benefits of the smart water bottle. We will make short demonstration videos that illustrate the technology of the product and post educations on the benefits of monitored hydration