MPS 2.0

MPS Directory 2.0

Surfacing our MPS data whilst protecting our existing revenue

MPS 2.0

MPS 1.0

Pay to Play

The MPS Universe

Adding value via the AdviceHub

Unique Solution?

Sectors and Ratings

The Loopholes

New Solution

Old Solution

Good User Experience

Content Dissemination

MPS Directory 2.0 PRICING

Basic

Basic+

Advanced

Professional

£40k

£85k

£100k

£125k

150

500

Unlimited

Enabled Portfolio Users Universe Admission MPS Directory Admission Content Dissemination Universe Access MPS Crown and Sector

MPS 1.0 Pricing

Cannibalisation Risk

MPS 1.0

The MPS directory was setup so that MPS providers could enable an Analytics account with their MPS The cost is simply based on how many FEA accounts are enabled with the MPS data

• One-off cost to onboard
• 88 MPS partners now live
• 1500+ MPS now pricing
• £2m ARR (£26k average)

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Providers are actively teaching clients the feature 'Import Portfolio' once enabled - allowing the DFM to then switch off license

Import Portfolio

Users can save MPS portfolios within lists and even if disabled thereafter, the data remains in their account

Saving Lists

A feature not enabled on all accounts but those that have access can simply import the excel holdings file from the MPS provider directly into FEA

Excel Import

Competitor Gains

The loss of our USP

The MPS Directory has lost its USP as Morningstar now collect and actively disseminate MPS data to our competitors (Fintegrate) Mabel Insights also collect the data themselves and provide for free to users

• The value of our MPS data has fallen for users
• The value of the MPSD has fallen for MPS providers subscribing
• The value of Analytics has fallen for everyone

Often providers will deny access to their models due to cost, leaving a user without access and therefore not receiving any value from this feature

Access Denied

A user can generally only access the models they use and not run whole of market research on all providers, something our competitors are now offering

Restricted

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The MPS Universe

Adding value to protect our ARR

We now have an MPS universe that can be enabled on every Analytics account, giving every client access to every MPS The universe is available within the filter tool allowing users to run whole of market analysis on the MPS market By providing access to all, we:

• Increase the value for users
• Increase the value for MPS partners
• Reduce the value of competitor solutions

The FEA to CC upcoming integartion will allow a user to take the MPS data in Analytcs and quickly push into CC

CashCalc

AdviserAsset can hardcode model charges and platform availability that we need to start promoting

Adviser Asset

Providers pay for risk ratings in DT yet by virtue of being on the MPS directory they get risk rated for free inside FEA

Risk Ratings

Content Dissemination

Analytics provides the functionality for fund providers to disseminate their literature Enabling the MPS universe makes this available for MPS providers too and opens the door for Trustnet to provide FE Connect Providers can share:

• Monthly factsheets
• Market Commentary
• Governance Reports
• Rebalancing Reports

Sectors

Having the sectors means we also have Crown Ratings for each MPS. There are no widely recognised quant MPS rating in the industry so like the secotrs, enabling the MPS universe helps promote them

Ratings

&

We have 7 MPS sectors that will be surfaced once we enable the MPS universe. There are no widely accepted MPS sectors in our industry and most MPS benchmark against fund sectors

The Value Of The Directory

Enabling Users in an MPS 2.0 World

Once all users have access to the MPS uiniverse, why would they still require to be enabled with the portfolio data?

1. More granularity as you can see the holdings and all the changes
2. Ability to extract all the factsheets and KIID's of a model
3. Charting what if scenarios on a chart using Dynamic Portfolio tool
4. MIFID calculator won't work on fund as won't pull through OCF
5. RIY calculator is harder as again it doesn't pull through the OCF
6. Custom Portfolio Report Builder will be less granular

7. Medium/Long Scan less granular 8. Portfolio Comparison less granular 9. Investment Planner less granular 10. Can't use Diversification Benefit