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We process visual content up to 60,000 times faster than text. That's why visual communication is more effective. Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved in processing visual stimuli. We are in the era of digital information explosion.

We better grasp visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what counts. We associate visual content with emotions. Our brain is prepared to consume visual content.

90% of the information we process comes through sight

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