Unit 4
Communicating value: Branding
Unit 2
Identifying opportunities to create value: Segmentation and targeting
Unit 6
Forecasting and delivering value
Overview
Module overview and assessment
ASSESSMENT
START
Formulating value proposition: Positioning
Unit 3
Unit 5
Creating and capturing value: Product and price
Unit 1
Introduction to marketing & the value framework
2024-25 MBA11 Marketing
CJBS Digital Learning
Created on October 29, 2024
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Transcript
Unit 4
Communicating value: Branding
Unit 2
Identifying opportunities to create value: Segmentation and targeting
Unit 6
Forecasting and delivering value
Overview
Module overview and assessment
ASSESSMENT
START
Formulating value proposition: Positioning
Unit 3
Unit 5
Creating and capturing value: Product and price
Unit 1
Introduction to marketing & the value framework