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Transcript

Project Overviews (Adobe Indesign)

Create and set up a basic InDesign document

Create - Typography

Create - Layout

Create - Branding

Project - Brochure

Create a modular grid and apply color theory to create 2-D art.

Layout a branding page to include aspects of typography.

Create a brochure to promote a business.

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Project Overviews (Adobe Illustration)

Create outlines of images and shapes

Create - Vector Art

Create - Logo Design

Create -App Icon

Project - Logo Guide

Create a brand logo

Create a brand app icon

Create a comprehensive usage guide for logo and app icon.

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visual thinking checklist

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LOREM IPSUM 01

LOREM IPSUM 02

LOREM IPSUM 03

LOREM IPSUM 04

LOREM IPSUM 05

LOREM IPSUM 06

Lorem ipsum dolor sit amet, consecter adipiscing elit

Lorem ipsum dolor sit amet, consecter adipiscing elit

Lorem ipsum dolor sit amet, consecter adipiscing elit

Lorem ipsum dolor sit amet, consecter adipiscing elit

Lorem ipsum dolor sit amet, consecter adipiscing elit

+ info

+ info

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  • Assemble the logo, app icon, typeface, and brand colors on to one comprehensive page.

  • Produce a branding Logo Usage guide
  • Produce logo, icon and logo usage guide in various formats: Vector art, EPS, JOG, GIF, PDF, SVG, WebP.

Goal

Task

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

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  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

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  • Finalize number of columns, margins width and baseline grid
  • Creating columns to accommodate text flow.
  • Create a brand color palate:

  • Create a customized branding sheet to include graphics elements, fonts/typography, and colors, to be consistently used through out all of company's communication's medium

Goal

Task

  • Demonstrate how to use modular grid.
  • Apply principles of design to demonstrate informational visual hierarchy.
  • Apply color theory to customize a brand color palette.

Goals

Task

  • Combine last week's learnings of typography and this week's theory of basic design, use of grids, color theory to create two versions of a print flyer to promote your cause/business/event.

  • Drafting designs for a logo
  • Apply principles of good logo design
  • Apply brand color palette to logo

Goals

Task

  • Complete a serries of excercises to demonstrate usage of other illustrator tools.

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

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  • Page 1: Trace the outlines of various objects
  • Page 2: Trace outlines and fill shapes with colors, gradients or patterns from Adobe color swatches.

Task

Goal

  • Master the control of drawing pen tools.

  • Drafting designs for an app icon
  • Apply principles of good an app icon design
  • Apply brand color palette toapp icon

Goals

Task

  • Complete a serries of excercises to demonstrate usage of aditional illustrator tools and techniques.

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

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  • Page 1: Create ten (10) headlines, 4 serifs, 4 sans serifs, and 2 decorative. Include name of each Type face & font style.
  • Page 2: Create ten (10) subheadings, 4 serif, 4 sans serif, and 2 decorative.
  • Page 3: Create 9 blocks of body text.
  • Page 4: Building a Persona board to identify your customers.

Task

Goal

  • Create an InDesign document containing four stylized pages.

  • See the module for a comprehensive list of requirements!

  • Create a brochure to promote a business. The brochure must demonstrate proper and consistent usage of the elements specified in the branding guide.

Goal

Task

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

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Got an idea?

Here you can include a relevant fact to highlight

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  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

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