Module 4 Project

Project Overviews (Adobe Indesign)

Create and set up a basic InDesign document

Create - Typography

Create - Layout

Create - Branding

Project - Brochure

Create a modular grid and apply color theory to create 2-D art.

Layout a branding page to include aspects of typography.

Create a brochure to promote a business.

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Project Overviews (Adobe Illustration)

Create outlines of images and shapes

Create - Vector Art

Create - Logo Design

Create -App Icon

Project - Logo Guide

Create a brand logo

Create a brand app icon

Create a comprehensive usage guide for logo and app icon.

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visual thinking checklist

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LOREM IPSUM 05

LOREM IPSUM 06

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• Assemble the logo, app icon, typeface, and brand colors on to one comprehensive page.

• Produce a branding Logo Usage guide
• Produce logo, icon and logo usage guide in various formats: Vector art, EPS, JOG, GIF, PDF, SVG, WebP.

Goal

Task

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

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• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

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• Finalize number of columns, margins width and baseline grid
• Creating columns to accommodate text flow.
• Create a brand color palate:

• Create a customized branding sheet to include graphics elements, fonts/typography, and colors, to be consistently used through out all of company's communication's medium

Goal

Task

• Demonstrate how to use modular grid.
• Apply principles of design to demonstrate informational visual hierarchy.
• Apply color theory to customize a brand color palette.

Goals

Task

• Combine last week's learnings of typography and this week's theory of basic design, use of grids, color theory to create two versions of a print flyer to promote your cause/business/event.

• Drafting designs for a logo
• Apply principles of good logo design
• Apply brand color palette to logo

Goals

Task

• Complete a serries of excercises to demonstrate usage of other illustrator tools.

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

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• Page 1: Trace the outlines of various objects
• Page 2: Trace outlines and fill shapes with colors, gradients or patterns from Adobe color swatches.

Task

Goal

• Master the control of drawing pen tools.

• Drafting designs for an app icon
• Apply principles of good an app icon design
• Apply brand color palette toapp icon

Goals

Task

• Complete a serries of excercises to demonstrate usage of aditional illustrator tools and techniques.

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

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• Page 1: Create ten (10) headlines, 4 serifs, 4 sans serifs, and 2 decorative. Include name of each Type face & font style.
• Page 2: Create ten (10) subheadings, 4 serif, 4 sans serif, and 2 decorative.
• Page 3: Create 9 blocks of body text.
• Page 4: Building a Persona board to identify your customers.

Task

Goal

• Create an InDesign document containing four stylized pages.

• See the module for a comprehensive list of requirements!

• Create a brochure to promote a business. The brochure must demonstrate proper and consistent usage of the elements specified in the branding guide.

Goal

Task

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

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Here you can include a relevant fact to highlight

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• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight