Plano de Mídias Sociais
Ana Barreiros
Created on October 25, 2024
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Transcript
Plano anual de atividades2024-25
Iniciar
Departamento de Ciências Sociais e Humanas
Start
Index
Structure your content
01
Trabalho colaborativo
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02
Práticas pedagógicas
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03
Práticas avaliativas
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04
Reflexão final?
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Analysis and starting point
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Start
Objectives
Analysis and starting point
Title here
Write a subtitle here
Generate experienceswith your content.
Title here
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Measure resultsand experiment.
Title here
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It has a WOW effect.Very WOW.
Title here
Write a subtitle here
Engage and amazeyour audience.
Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually presented subtly at the beginning of the story to intrigue the audience and is resolved at the end.
+ info
+ info
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buyer person
Analysis and starting point
Socioeconomic Data
Plan your communication structure
Demographic data
Prioritize and give visual weight to the main elements
ShoppingBehavior
Define secondary messages with interactivity
Challenges
Establish aflow throughthe content
social media
Analysis and starting point
We are visual beings
We are able to understand images from millions of years ago, even from other cultures.
Narrative beings
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
Social beings
We need to interact with each other. We learn collaboratively.
Digital Beings
We avoid being part of the content saturation in the digital world.
+ info
competition
Analysis and starting point
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and give it exposure anywhere.
dafo
Analysis and starting point
Weaknesses
Internal Analysis
Drawbacks compared to competitors
Threats
External analysis
Negative factors affecting the company
Strengths
Internal Analysis
Competitive advantages in the market.
Opportunities
External analysis
Factors that favor entry into a new market niche
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Web Analysis
Start
Provide context to your subject with a subtitle
Web analysis
A great title
Animation adds value to our content by helping us capture attention, prioritize ideas, and make our audience remember the content.
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I am a cool subheading, ideal for providing more context about the topic you are going to address
Content Plan
Start
Put your topic in context with a subtitle
contents
Content plan
You know a presentation is WOW when you capture your audience's attention and everyone assimilates the information
A presentation is NOT WOW when it's boring and you see drowsiness taking over your audience because no one has understood anything
When you make a WOW presentation you turn interactivity and animation into allies and only hear applause
When you make a boring presentation, you only hear the snores of your audience and there is so much text that there is no room for even a single image
content calendar
Content plan
January
February
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31
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31
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KPIs and objectives
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Start
Social Media Objectives
KPIs and goals
Web Traffic Goals
KPIs and objetives
+500
Visits
+1000
Stay time
+200
Conversion time
+800
ROI
-200
Bounce rate
+200
CPC
Contingency plan
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Start
Control panel
Contingency plan
Name Lastname
Community manager
Name Lastname
Project Manager
Name Lastname
Customer Support
Name Lastname
Customer Support
Control panel
Contingency Plan
Start of crisis
Analysis
Action Plan
Review
Reply
Team
Start
Provide Context to Your Topic
Write a cool subtitle
Team
Name Surname
Subtitle here
To manage a team, you have to listen
+ info
Name Lastname
Subtitle here
Involve them in the different goals
Name Surname
Subtitle here
Help them to be better so your team can help you
Name Surname
Subtitle here
And explode their strengths to be a great team
Introduce the team, put a face to them!Use this space to briefly describe your team: what you are called and what you do.
Obrigada!
Bom ano letivo.
Here you can place a highlighted title
Use this space to briefly describe your chart and its evolution.
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Threats
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.
Here you can put a highlighted title
Did you know that 90% of the information we assimilate comes through our sight? Visual resources are extremely helpful to reinforce your message: images, illustrations, gifs, videos... Not only because they stay in our memory, but also because they are more engaging and easier to understand.
Visual content is a transversal, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
We grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.
We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
We don't like to bore. We don't want to be repetitive. Communicating the same way is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
Here you can put a highlighted title
Did you know that 90% of the information we assimilate comes through our sense of sight? Visual resources are really helpful to reinforce your message: images, illustrations, gifs, videos... Not only because they stay in our memory, but also because they are more appealing and easier to understand.
Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.
¿Sabías que Genially te permite compartir tu creación directamente, sin necesidad de descargas? Listo para que tu público pueda visualizarlo en cualquier dispositivo y darle difusión en cualquier lugar.
Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved in processing visual stimuli.
Weaknesses
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.
El contenido visual es un lenguaje transversal, universal, como la música. Somos capaces de entender imágenes de hace millones de años, incluso de otras culturas.
Visual content is a transversal, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Posing a dramatic question is the essential ingredient for maintaining the audience's attention. It is often subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.
Here you can put a highlighted title
Use this space to briefly describe your chart and its evolution.
We retain 42% more whencontent moves.
90% of visual informationis better assimilated
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual content with emotions.
Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is often subtly posed at the beginning of the story to intrigue the viewers and is resolved at the end.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.
Here you can put a highlighted title
Use this space to briefly describe your chart and its evolution.
Plantea una pregunta dramática; es el ingrediente esencial para mantener la atención del público. Se suele plantear de forma subyacente al inicio de la historia para intrigar a la audiencia y se resuelve al final.
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
When we are told a story, it moves us, it can even touch us deeply, making us remember the stories up to 20 times more than any other content we may consume.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spreadit wherever.
Visual content is a transversal, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Strengths
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and give it exposure anywhere.
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spreadit anywhere.
Opportunities
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Here you can put a highlighted title
Use this space to briefly describe your chart and its evolution.