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Facebook

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Mark Zuckerberg

Facebook

Crée le 4 février 2004 par Mark Zuckerberg.

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Lancé en 2004 par Mark Zuckerberg, Facebook, devenu un réseau social mondial, est aujourd’hui un pilier numérique au sein de Meta.

Les origines de Facebook

Facebook

Facebook se distingue en centralisant partage, groupes, événements et messagerie pour toucher un public large et diversifié.

La particularité de facebook

Facebook

Avec 3 milliards d’utilisateurs, dont 40 millions en France, Facebook séduit surtout les 25-44 ans, tandis que les jeunes préfèrent Instagram et TikTok.

Le public de facebook

Facebook

Typologies

Facebook

Fonctionnalités : profils, partage de photos/vidéos, publications, commentaires.

Usages : rester en contact, suivre des actualités, rejoindre des groupes, organiser des événements.

Accessibilité : site web, application mobile.

Algorithme utilisé

Facebook

Analyse des préférences : types de contenu aimés, interactions, amis, pages suivies.

Engagement global : likes, commentaires, partages, popularité du contenu.

Apprentissage automatique : machine learning, adaptation aux habitudes, changements de préférences.

Priorité au contenu récent et pertinent : publications récentes, contenu pertinent, fil d’actualité personnalisé.

Sources de revenus de facebook

Facebook

Publicité : publicités ciblées, données utilisateurs, groupes spécifiques, annonces dans le fil d’actualité, revenus importants.

Commerce et Marketplace : plateforme de vente, acheter/vendre biens, options de promotion payantes, Facebook Shops.

Contenus sponsorisés et fonctionnalités payantes : publications sponsorisées, promotion d’événements, visibilité accrue, services d’analyse avancée.

Les créateurs de contenu peuvent gagner de l’argent avec les publicités qui s’affichent sur leurs vidéos, avant, pendant ou après.Ils peuvent aussi recevoir des étoiles de leurs abonnés, qui sont comme des “pourboires” en soutien direct.Enfin, ils peuvent être payés par des marques pour promouvoir des produits ou services dans des partenariats sponsorisés.

Facebook

Les utilisateurs peuvent-ils gagner de l'argent ?

Facebook

AVIS ET RÉFLEXION

  • Critiques : santé mentale, dépendance, fausses informations.
  • Dangers et limites : discours de haine, contenus inappropriés, vie privée, données personnelles.

  • Avantages : contact proches, partage d’idées, connexion mondiale.
  • Aspects bénéfiques : soutien communautés, aide aux petites entreprises, diffusion causes sociales, voix aux utilisateurs.

Actualité

Facebook

Meta crée des outils comme le casque Quest 3S et l’IA Llama 3.2 pour des expériences immersives. Ils ajoutent aussi des boutons d’aide sur Instagram et Messenger pour protéger les jeunes. L’objectif : des plateformes avancées et plus sûres pour tous.

Merci pour votre ecoute

Par Safir BORAN et Rania FILALI

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How much information does our brain retain through visual stimuli such as images, interactivity, or animation?

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What would you use in your presentation to entertain, provide relevant information, and capture the attention of your audience?

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What percentage of our brain is involved in processing visual stimuli, such as images, interactivity, or animation?

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Did you know that Genially allows you to share your creation directly, with no need to download? All ready for your audience to view it from any device and share it anywhere.We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it. Pose a dramatic question; this is the essential ingredient for holding the audience's attention. It is usually posed in an intriguing way at the beginning of the story to captivate the audience and is resolved at the end.

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Visual content is a transversal, universal language, like music. We can understand images from millions of years ago, even from other cultures. We generally grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. We receive things through our eyes; the first image is what counts. We associate visual content with emotions.Our brains are hardwired to consume visual content. Some facts: we receive 90% of the information we process through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.

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worst result

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With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate reaches us via sight and, what’s more, we retain 42% more information when the content moves.Yep, you read that right. Interactivity and animation can turn even the most boring content into something super fun. In Genially, we use AI (Awesome interactivity) in all our designs so that you can level up with interactivity and turn your content into something that engages and provides value.

Decision-making scheme

Final

Neutral decision - No impact

Decision Point

Cannot complete succesfully

Can still complete succesfully

Next decision point

Correct decision - Positive impact

Bad decision - Negative impact

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