Vertical Mind Map

The Framing Effect

Anchoring Bias

Psychological MARKETING THEORIES

Social Proof

visualised

Information-Gap Theory

Reciprocity

Urgency and Scarcity

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We don't like to bore. We don't want to be repetitive. Communicating the same way is boring and doesn't hook. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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We don't like to bore you. We don't want to be repetitive. Communicating the same way is boring and doesn't captivate. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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Contextualize your topic with a subtitle

We do not like to bore. We do not want to be repetitive. Communicating as usual is boring and does not engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

Write an awesome title

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Provide context for your topic with a subtitle

We don't like to bore. We don't want to be repetitive. Communicating as always bores and doesn't captivate. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

Write a great title

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We don't like to bore. We don't want to be repetitive. Communicating in the same way is boring and doesn't hook you. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

48%

Spotify's Wrapped

Spotify’s “Wrapped” campaign provides users with a summary of their most-listened-to songs and artists, which are often shared on social media. This has encouraged other users to download Spotify as a result.