Vertical Mind Map

Psychological MARKETING THEORIES

visualised

Urgency and Scarcity

The Framing Effect

Reciprocity

Social Proof

Information-Gap Theory

Anchoring Bias

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We don't like to bore. We don't want to be repetitive. Communicating the same way is boring and doesn't hook. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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We don't like to bore you. We don't want to be repetitive. Communicating the same way is boring and doesn't captivate. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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We do not like to bore. We do not want to be repetitive. Communicating as usual is boring and does not engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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We don't like to bore. We don't want to be repetitive. Communicating as always bores and doesn't captivate. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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48%

We don't like to bore. We don't want to be repetitive. Communicating in the same way is boring and doesn't hook you. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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Spotify's Wrapped

Spotify’s “Wrapped” campaign provides users with a summary of their most-listened-to songs and artists, which are often shared on social media. This has encouraged other users to download Spotify as a result.