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Transcript

THREATS

WEAKNESSES

OPPORTUNITIES

STRENGTHS

SWOT ANALYSIS

What can be improved upon, or where there are fewer resources.

WEAKNESSES

A SWOT analysis is a strategic planning tool that helps identify the strengths, weakness, opportunities and threats to an organisation, project, campaign or other initiative.

What is a SWOT analysis?...

What an organisation does well/or what unique resources it can utilise.

STRENGHTS

What opportunities are available, or what trends could be taken advantage of.

OPPORTUNITIES

Potentially harmful to an organisation, or what competitors are doing

THREATS