Presentazione Digital Marketing

MONOLO GIANLUCA

Sottotitolo

The Marketing Concept

Presentation

Segmentetion and Targeting:the Segment may be demographic, geographic ecc. in the targeting the experts examine the categories in detail and decide exactly who to target with a particular product or servicePositioning they use maps (target maps) it illustrates the positions that a product could take in the market

• S - Segmentetion
• T - Targeting
• P - Positioning

STP is a Strategy that enables companies to examine the market, and decide on who they're going to target within the marke.

STP (Strategy)

Marketing is the process of creating, comunicating,delivering and exchanging offerings that have value for customers, clients, partners.This proccess is done in a number of different ways. A marketing concept recognizes two main objectives for business

• to satisfay customer needs and wants
• to make a profit

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Promotion is the way in which a business makes customers aware of itself and it's products. it has; adverrtising, sales, promotion, personal selling, public relations

The Marketing Mix

It consinsts of four main factorsProduct, Price, Place, Promotion

Product: it is the first factor in the marketing mix, it must have the design, quality, branding, packaging

Price: it can depand on internal factores such as the cost or the competition it also comprehend; list of price, discounts payment methods/period

Place: it refers to how the product are distributed and where they are it has; locations, coverage, logistics, transports

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Branding

What exactly is Branding?

Branding is one of the ways that companies try to differentiate their business and products.A Brand is the idea or image that consumers of a particular products or company. also the name of the Brand is very important it must be Easy to spellcreate a good image for the productbe descriptive and truthful

Brands also make a large percentage of supermarket sales, and we usually use them in our everyday life. the most important Brands can also represents an entire category

The Disadvantages of digital Marketing

• Competition: a lot of competitions can make it difficult to get the interest of targeted viewers
• Resources: it requires a trained staff and resources
• Security: it can be attacked by viruses
• Spam: can provocate the angry of customers
• Changes: they can change often
• Negative feedback: it can ruin the company reputation

• Cost: is cheaper than traditional marketing
• Reach: it can reach more customers
• Speed: it is fast and offers immediate results
• Personalisation: Companies can identify potential customers and use their information to make personalised offers
• Relationships: it helps building better relationships and a better level of trust

Digital Marketing

Digital Marketing involves the use of digital media such as websites or social media because most of the people use a lot of digital devices today.Advantages of digital Marketing

'Your content is liked, but engages uch more if it is interactive'-Genially

A brilliant presentation:

• It is clear and structured
• It tells stories hierarchically.
• It matches your audience.
• It adapts the fonts and colors to the theme.
• It includes images and entertains.
• It represents data with graphs.
• It uses timelines.
• It is animated and interactive.
• It excites the brain through multimedia elements.
• It does NOT overdo the bullet points 🙃​.

90%

of the information we assimilate comes to us through sight. Tell stories with graphics!

85%

purchases are emotional. The passion that storytelling evokes is our ally to influence the purchase decisions of the audience.