Module 1 Project Overview

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Create a brochure to promote a business.

Layout a branding page to include aspects of typography.

Create a modular grid and apply color theory to create 2-D art.

Project - Brochure

Create - Branding

Create - Layout

Create - Typography

Create and set up a basic InDesign document

Project Overviews (Adobe Indesign)

Task

Goal

• Create a brochure to promote a business. The brochure must demonstrate proper and consistent usage of the elements specified in the branding guide.

• See the module for a comprehensive list of requirements!

Task

Goal

• Create a customized branding sheet to include graphics elements, fonts/typography, and colors, to be consistently used through out all of company's communication's medium

• Finalize number of columns, margins width and baseline grid
• Creating columns to accommodate text flow.
• Create a brand color palate:

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• Combine last week's learnings of typography and this week's theory of basic design, use of grids, color theory to create two versions of a print flyer to promote your cause/business/event.

Task

Goals

• Demonstrate how to use modular grid.
• Apply principles of design to demonstrate informational visual hierarchy.
• Apply color theory to customize a brand color palette.

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• Create an InDesign document containing four stylized pages.

Goal

Task

• Page 1: Create ten (10) headlines, 4 serifs, 4 sans serifs, and 2 decorative. Include name of each Type face & font style.
• Page 2: Create ten (10) subheadings, 4 serif, 4 sans serif, and 2 decorative.
• Page 3: Create 9 blocks of body text.
• Page 4: Building a Persona board to identify your customers.

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