One of the most well-known metaphors for culture, allowing one to question its visible and invisible manifestations, by Edward T. Hall (1976).
Surface culture
Only about 10% of the iceberg is visible at any given time and a large part of it is hidden beneath the surface
Deep culture
Culture has components that are external facing or above the surface and visible, and the majority of culture, about 90%, is hidden below the surface
Focus
Useful tool for a better understanding,embrace both the seen and unseen
Compass for understanding diversity
In and out of cultural context
Useful tool to help understand the complexity of culture
It focuses on facilitating a better understanding of how implicit cultural codes (such as values, norms, and myths) are present in intercultural interactions. We filter information through our own cultural filters. Icebergs can come in all shapes and sizes.
Universal theory
Further reading
Cultural proficiency necessitates exploring and appreciating all dimensions
The theory points out how difficult it is at times to understand people with different cultural backgrounds.We may spot the visible parts of “their iceberg”, but we cannot immediately see what are the foundations that these parts rest upon.Acknowledging and understanding also the invisible elements is crucial for effective intercultural communication, as they significantly impact the interpretation and meaning of observable behaviours.
Cultural iceberg
Anni Daugas
Created on October 23, 2024
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Transcript
CULTURALICEBERG
One of the most well-known metaphors for culture, allowing one to question its visible and invisible manifestations, by Edward T. Hall (1976).
Surface culture
Only about 10% of the iceberg is visible at any given time and a large part of it is hidden beneath the surface
Deep culture
Culture has components that are external facing or above the surface and visible, and the majority of culture, about 90%, is hidden below the surface
Focus
Useful tool for a better understanding,embrace both the seen and unseen
Compass for understanding diversity
In and out of cultural context
Useful tool to help understand the complexity of culture
It focuses on facilitating a better understanding of how implicit cultural codes (such as values, norms, and myths) are present in intercultural interactions. We filter information through our own cultural filters. Icebergs can come in all shapes and sizes.
Universal theory
Further reading
Cultural proficiency necessitates exploring and appreciating all dimensions
The theory points out how difficult it is at times to understand people with different cultural backgrounds.We may spot the visible parts of “their iceberg”, but we cannot immediately see what are the foundations that these parts rest upon.Acknowledging and understanding also the invisible elements is crucial for effective intercultural communication, as they significantly impact the interpretation and meaning of observable behaviours.
Implicit
Below the surface
HARD TO SEE, BUT EASY TO CRASH INTO
Explicit
Tip of the iceberg
THINGS THAT ARE EASY TO SEE