Infografica Connettori Akihabara
jessica.nistryan
Created on October 23, 2024
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Transcript
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Contextualize your topic with a subheading
AkihabaraConnectorsInfographic
We don't like to bore. We don't want to be repetitive. Communicating as always is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume becauseit stimulates.
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We better understand visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual content with emotions.
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Visual content is a universal, cross-cutting language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
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Use graphics in your presentation. Interactive visual communication enhances communication outcomes on any topic and in any context you can imagine. Turn numbers into stories.
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We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we have moved from traditional reading to a cognitive strategy based on navigation.
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Pose a dramatic question; it's the essential ingredient to hold the audience's attention. It's usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
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Our brain is wired to consume visual content. Some data: 90% of the information we process comes through sight, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.
Write a great headline
Write a great headline
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