FASHION PRESENTATION

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The young people and consummerism

The impact of fast fashion

Module

Helena Martins nº6

START

Introduction

Fast fashion and its appeal to youth

01

02

Environmental and ethical concrns

04

The role of social media

03

The pshycological effects on young people

05

Conclusion

06

INDEX

Introduction

Fast Fashion

. Fast fashion refers to the rapid production and sale of low-cost, trendy clothing, designed to quickly satisfy the ever-evolving desires of consumers. This industry not only fuels consumerism but also raises concerns about its long-term social, environmental, and psychological impacts on young people.

01

Fast Fashion and It's appeal to youth

social status, confidence, and self-esteem

Instagram, TikTok, and YouTube

02

The role of social media

03

07

Environmental and ethical concerns

While fast fashion may offer a quick fix for young people eager to participate in the latest trends, it comes with severe environmental and ethical costs. The production of fast fashion relies heavily on cheap labor, often exploiting workers in developing countries who are paid meager wages under poor working conditions.

04

The psychological effects on young people

Consumerism has psychological implications for young people. Constant exposure to advertisements, influencer culture, and social media comparisons can lead to feelings of inadequacy and low self-worth. The pressure to keep up with trends often causes anxiety and dissatisfaction, as young consumers feel the need to always have the latest products to fit in or gain validation from their peers.

FASHION DESIGN

Conclusion

Consumerism, particularly in the form of fast fashion, has a profound impact on young people today. While it provides a sense of identity, belonging, and instant gratification, it also fosters unsustainable behaviors, both environmentally and psychologically. As awareness of these issues grows, it becomes essential to promote more mindful consumption habits among youth, encouraging them to consider the long-term impacts of their purchasing decisions and to seek fulfillment beyond material goods.

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Consumerism refers to the social and economic ideology that encourages the acquisition of goods and services in increasing amounts. In modern society, this phenomenon has deeply permeated the lifestyles of young people, shaping their identities, habits, and values.

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Fast fashion is particularly appealing to young people because it provides them with affordable access to the latest trends. As trends shift frequently due to social media and celebrity culture, young consumers feel the pressure to stay fashionable by frequently updating their wardrobes. Brands like Zara, H&M, and Shein thrive on this desire, offering clothes that replicate high-end designs at a fraction of the cost.

The fashion industry is one of the largest contributors to pollution, with massive amounts of water, energy, and non-renewable resources consumed in the production of clothing. Garments from fast fashion brands are also typically of lower quality, designed to be disposable, and end up in landfills after just a few uses. This creates a significant waste problem, contributing to global environmental degradation.