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Tay swift fandom

Jillian

Created on October 22, 2024

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Jillian Mantel

Taylor Swift Economic Marxist

Class And Access

Being able to afford VIP tickets, and to be able to travel to different cities for shows

Swifties with higher economic means have greater access to participation in the fandom

Having the finacial freedom to be able to pay almost $700 for a concert ticket

Labor And Production

Bedazzaling a body suit and boots for a concert

Creating fan fiction, organizing fan meet ups, and maintaining a fan account on social media

The creation and organizatoinal efforts of swifties

Purchasing the exclusive deluxe album of Lover. Which comes with posters, notes and collectables

Purchashing merchendishe, concert tickets

Supporting Taylors brand, but also shape their own idenities as a part of a collective

Commodification Of Idenity

An example of this is engaging in fan activities like making friendship braclets and trading with other swifties

Swifties gain social status and identity through the appreciation of her work

Swifties engage deeply with her music lyrics and persona

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Cultural Capital